Prowly - Short Review

News Tools



Product Overview of Prowly

Prowly is a comprehensive software tool designed to streamline and enhance public relations (PR) and media relations management for individuals and businesses. Here’s a detailed look at what Prowly does and its key features:



What Prowly Does

Prowly serves as a centralized platform for managing all aspects of PR campaigns, media relations, and online mentions. It helps users efficiently organize and execute their PR strategies, saving time on tedious tasks and improving overall performance.



Key Features and Functionality



Media Database

Prowly boasts a vast global media database containing over 1 million contacts of journalists, bloggers, and influencers. This database allows users to quickly find and connect with the right media contacts for their strategies, enabling targeted outreach and increased coverage.



Press Release Creator

The platform includes a user-friendly press release creator with a drag-and-drop editor. Users can design professional-grade press releases with various elements such as headers, quotes, lists, tables, and multimedia content like photos and videos. This feature also supports real-time adjustments and team collaboration.



Media Monitoring

Prowly’s media monitoring tool uses AI and advanced filters to track press hits and social mentions. Users can focus on specific keyword combinations, estimate reach, and monitor negative reactions in real-time. Pro users can monitor all social channels, and the tool also allows for setting up custom alerts and creating reporting dashboards.



PR CRM

The PR CRM module helps users manage their contacts in one place, automatically updating important details. It includes features like advanced filtering, easy data import, and team communication, ensuring that all communications history is accessible and up-to-date.



Media Pitching Tool

This tool enhances the success rate of media pitching by recommending contacts based on the content of the pitch. Users can schedule emails, track engagement, and receive tips to improve email visibility. Pro users can also send follow-up emails.



Online Newsrooms

Prowly allows users to create their own online newsrooms, which act as virtual press offices. These newsrooms can be integrated with social media channels and optimized for SEO, providing a centralized source of accurate news about the business.



PR Reports

Users can generate quick, up-to-date, and visually impressive customizable reports. The PR Reports module, available for Pro users, automates data import and creates responsive reports, including metrics such as the number of online pieces of coverage, estimated views, and total AVE.



Emails and Team Collaboration

The platform supports sending and scheduling personalized emails to journalists and other contacts. It also facilitates team collaboration by allowing multiple users to work on PR content together, with features like different status settings (Draft, Ready, Scheduled, Published) for efficient workflow management.



Dashboard and Analytics

Prowly provides a dashboard to monitor campaign performance and analytical data. Users can track the effectiveness of their outreach efforts, control online reputation, and adjust their media relations strategy accordingly.



Additional Benefits

  • User-Friendly Interface: Prowly is known for its intuitive and modern interface, making it easy for users to navigate and use its various features.
  • Live Support: The platform offers live support for all users, with Pro users having access to dedicated success managers.
  • Competitive Pricing: Prowly offers different subscription plans, including Basic, Pro, and Enterprise, with a free 7-day trial available.

In summary, Prowly is a powerful tool that streamlines PR and media relations by providing a centralized platform for managing contacts, creating press releases, monitoring media mentions, and generating comprehensive reports. Its features are designed to enhance visibility, improve performance, and save valuable time for marketing and PR professionals.

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