Product Overview of PublishThis
Introduction
PublishThis is a comprehensive content marketing management platform designed to help businesses and publishers efficiently manage, curate, and distribute high-quality content across various platforms. The platform combines original content with curated articles to create a seamless user experience, driving traffic and engagement.
Key Features and Functionality
Content Curation and Aggregation
PublishThis excels in content curation by using advanced algorithms and Big Data analytics to match relevant content with the right audience. It aggregates content from multiple sources, including licensed and original content, to provide users with a rich and diverse content experience.
Integration with Embedly
To enhance its content embedding capabilities, PublishThis utilizes Embedly’s Embed API and Extract API. This integration allows for the seamless embedding of articles across different client sites, ensuring consistency and reliability in content delivery.
Customization and Automation
The platform offers robust customization options, enabling publishers to tailor content feeds based on unique keywords, conditions, and outlets. This ensures that the content is not only relevant but also easy to update and maintain. Additionally, PublishThis allows for automated publishing of content at specific dates and times, streamlining the content management process.
Social Trending Algorithm
PublishThis incorporates a social trending algorithm that measures content popularity based on social media interactions such as retweets, shares, and likes. This feature helps in content discovery and allows publishers to automate the publication of trending content rather than just the most recent posts.
Multi-Platform Compatibility
The platform is versatile and can be used to populate websites, newsletters, and social media feeds with curated content. This ensures a consistent content strategy across all digital channels.
Collaboration and Contribution
PublishThis supports multiple content editors, allowing teams to contribute and manage content efficiently. This feature is particularly useful for organizations with large content teams or those who need to involve various stakeholders in the content creation process.
User Engagement and Retention
By providing a mix of original and curated content, PublishThis helps publishers keep their users engaged. The platform’s ability to serve as a hub for the best content from across the web encourages users to return, enhancing user retention and engagement.
Simplified Publishing
For users who may not have the technical expertise, PublishThis offers simplified publishing solutions, such as Publishthis.email, which allows users to create simple web pages by sending an email. This service eliminates the need for web hosting, HTML knowledge, or account registration, making online publishing accessible to a broader audience.
Conclusion
In summary, PublishThis is a powerful content marketing platform that leverages advanced algorithms, automation, and integration with other tools to provide a seamless and effective content management solution. Its key features focus on content curation, customization, automation, and user engagement, making it an invaluable tool for businesses and publishers aiming to enhance their content strategies.