Product Overview of Ketch
Ketch is a next-generation Data Permissioning Platform designed to help brands collect, control, and activate permissioned, privacy-safe data across all devices, systems, and third-party applications. Here’s a detailed look at what Ketch does and its key features.
Core Functionality
Ketch is centered around enabling businesses to manage data privacy and compliance efficiently while driving growth initiatives. The platform integrates several critical components to ensure comprehensive data management:
Data Mapping
Ketch’s Data Map provides real-time visibility into the data landscape, automatically detecting new systems, monitoring changes, and ensuring that the understanding of data is always current. This feature bridges the gap between data visibility and actionable insights, allowing businesses to manage risks and activate clean, permissioned data for AI and revenue-driving initiatives.
Consent Management
Ketch offers robust consent management capabilities, including granular consent, geolocation consent, and customizable consent banners. The platform allows non-technical stakeholders to design and deploy consumer-centric consent experiences without needing developer support, ensuring compliance with global data laws.
Compliance and Risk Governance
The platform includes features for compliance reporting, risk assessments, and mitigation. It helps businesses maintain compliance with various regulations such as GDPR, CCPA/CPRA, and U.S. state privacy laws through pre-built templates and automated workflows. The risk registry tracks, analyzes, and addresses risks across the entire data footprint, ensuring seamless integration with privacy workflows.
Data Subject Requests (DSRs) Automation
Ketch automates DSR processes using a drag-and-drop workflow builder, APIs, and webhooks to connect data systems. This automation significantly reduces the time spent on manual DSR tasks and enhances overall efficiency.
Privacy Policy Management and Cookie Management
The platform manages privacy policies, cookies, and third-party integrations, ensuring that all data collection and tracking are compliant and transparent. It also supports global privacy controls like the Global Privacy Control (GPC) and integrates with IAB frameworks.
Key Features
Real-Time Monitoring and Visibility
Provides always-on, real-time insights into the data landscape, including SaaS platforms, homegrown systems, and AI models.
Automated Workflows
Automates repetitive privacy processes such as DSRs and assessments using drag-and-drop workflows with extensive customization possibilities.
User Preference Center
Allows non-technical stakeholders to design and deploy on-brand preference centers where visitors can access privacy program elements.
No-Code Configuration
Enables the creation of customized, responsive privacy and consent experiences without requiring developer support. The WYSIWYG editor and preview mode ensure that designs are accurately represented across different devices and jurisdictions.
Third Party Integrations
Supports pre-built integrations with over 1000 systems and applications, ensuring seamless connectivity across the data ecosystem.
Audit Trails and Reporting
Includes features for audit trails, compliance reporting, and risk assessments to maintain regulatory compliance and respond to claims confidently.
AI and Growth Initiatives
Activates clean, permissioned data to power AI models and revenue-driving initiatives, enhancing customer insights and ROI.
Benefits
Enhanced Compliance
Ensures adaptive compliance with various data privacy regulations, reducing business risk and positioning for revenue growth.
Streamlined Processes
Automates manual processes, freeing stakeholders from repetitive tasks and increasing productivity.
Improved Data Visibility
Provides real-time visibility and governance across all systems, enabling confident data activation.
Customizable Experiences
Allows for the creation of on-brand, consumer-centric consent experiences without developer intervention.
Scalability
Designed to evolve with the data ecosystem, making it scalable and efficient for businesses of all sizes.
In summary, Ketch is a comprehensive platform that transforms how businesses manage data privacy, compliance, and activation. By combining real-time visibility, risk governance, and actionable insights, Ketch empowers businesses to make data-driven decisions confidently and responsibly.