Product Overview of Privacera
Privacera is a comprehensive data security and governance platform designed to help organizations securely manage and protect their sensitive data across various environments, including cloud, on-premises, and AI applications. Trusted by Fortune 500 companies, Privacera simplifies compliance, enhances data protection, and streamlines data access, ensuring the secure and efficient management of sensitive data.
Key Features
1. Centralized Policy Management
Privacera allows organizations to build and manage data access policies centrally, which can be deployed across more than 50 data sources. This includes native connectors to various data platforms, enabling consistent policy enforcement.
2. Data Discovery and Classification
The platform automates the discovery and classification of sensitive data across a broad range of data sources, including cloud data stores. It uses machine learning techniques and lookup tables to identify sensitive data and applies consistent data classification and tags. This ensures a comprehensive inventory of all sensitive data and its locations.
3. Access Control
Privacera implements fine-grained access control policies, including Attribute-Based Access Control (ABAC), Tag-Based Access Control (TBAC), and Role-Based Access Control (RBAC). This allows for granular data protection down to the file, table, column, and row level, ensuring that only authorized users have access to sensitive data.
4. Encryption, Masking, and Tokenization
The platform protects data using various techniques such as encryption, masking, and tokenization. Encryption keys can be stored in external hardware security modules (HSM) or cloud-based key vaults. Masking and tokenization are used to protect data in use and at rest, ensuring that sensitive information remains secure.
5. Compliance and Governance
Privacera streamlines compliance with regulations such as GDPR, CCPA, HIPAA, and more by providing out-of-the-box support for discovery and classification of PII and other sensitive data. It enables organizations to build and maintain a single compliance workflow that can be deployed across the entire data estate.
6. Audit Logging and Real-Time Monitoring
The platform offers robust audit logging and real-time monitoring capabilities, providing full visibility into sensitive data locations, permissions, and access patterns. This helps in visualizing and mitigating risks associated with data access and usage.
7. Integration and Scalability
Privacera integrates seamlessly with various cloud platforms, including AWS, Azure, and Google Cloud, as well as with third-party security analytic solutions like Splunk. It supports a wide range of data sources and ensures minimal performance impact on query and data pipelines, making it highly scalable.
8. Data Lineage and Metadata Management
The platform provides detailed data lineage and metadata management, allowing organizations to understand the origin, movement, and usage of their data. This enhances data governance and ensures that data is managed responsibly.
9. Automated Workflows and Self-Service
Privacera automates global data access policies and allows data owners and stewards to delegate approval authority, removing IT bottlenecks and accelerating time to insights without compromising security. It also supports self-service policy creation and request approvals, enhancing productivity and efficiency.
Functionality
- Unified Data Security Platform: Privacera integrates sensitive data discovery, protection, and access management into a single platform, empowering organizations to manage the entire data security lifecycle.
- Sensitive Data Identification: Automatically identifies and tags sensitive data, providing a comprehensive view of what sensitive data exists, where it is located, and how it is protected.
- AI Governance: Protects training data and model embeddings, identifies sensitive data accessed by models, and audits model governance across the AI landscape.
- Centralized Management: Manages policies centrally and enforces them consistently across all data sources, reducing complexity and ensuring uniform security and governance.
- Cloud and On-Premises Support: Runs on customer infrastructure or as a hosted solution (PrivaceraCloud), offering flexibility and ease of deployment.
In summary, Privacera is a powerful data security and governance platform that ensures the secure, compliant, and efficient management of sensitive data, making it an essential tool for organizations navigating the complexities of modern data environments.