
Rulai - Detailed Review
Chat Tools

Rulai - Product Overview
Introduction to Rulai
Rulai is a leading provider of AI-powered Conversational Computing Platform solutions, focusing on helping businesses build automated virtual assistants for various use cases such as customer service, marketing, sales, and HR.
Primary Function
The primary function of Rulai is to enable organizations to develop sophisticated chatbots and virtual assistants with minimal AI knowledge. This platform automates both simple and complex conversations, helping businesses deliver a consistent customer experience across multiple channels. It allows companies to automate over 50% of all customer service interactions seamlessly, enhancing operational efficiency and customer engagement.
Target Audience
Rulai’s target audience is primarily professionals aged 35-54, with a slight male skew. These individuals are typically decision-makers in tech-driven businesses, highly educated, and employed full-time. Geographically, Rulai’s primary market is the United States, followed by Canada, the United Kingdom, Germany, and Australia.
Key Features
Omni-channel Engagement
Rulai provides an Omni-channel Engagement Center, allowing businesses to deliver personalized customer experiences across various channels such as email, text, web, phone, social media, WhatsApp, WeChat, Alexa, and Google Assistant.
Natural Language Processing (NLP) and Dialog Management
The platform includes a messaging connector, an NLP engine, and a dialog manager that handles complex conversations effectively. Rulai’s dialog manager can build multi-round conversations in real-time without requiring any coding.
Low-code Platform
Rulai is a self-service platform that enables business users to build and evolve bots with minimal IT resources. It features a no-code design studio, making it easier to launch and improve bots quickly.
RPA Engine and Workflow Automation
The platform includes an RPA (Robotic Process Automation) engine that automates workflows and creates conversational dialogues with ease. This engine helps in automating operations and establishing conversational interactions.
JavaScript Cloud Engine and Integrations
Rulai offers a flexible JavaScript Cloud Engine, allowing businesses to integrate business logic and specialized functionality into chatbot components. It also supports hundreds of built-in integrations with enterprise systems or third-party platforms.
Real-time Insights and Analytics
The platform provides real-time insights on chat session KPIs and metrics. Users can customize their dashboard to show relevant statistics and access data through the Rulai Console dashboard or the analytics API.
AI Knowledge System and Adaptive Learning
Rulai’s AI Knowledge System uses technologies like unsupervised learning, transfer learning, active learning, and deep learning to enable cold-starts and continuous improvements. This system helps in rapidly deploying virtual assistants using existing business knowledge.
Overall, Rulai is a comprehensive solution that helps businesses automate customer service interactions, enhance customer experience, and achieve significant operational efficiency.

Rulai - User Interface and Experience
User Interface
The user interface of Rulai’s Chat Tools AI-driven product is designed to be user-friendly and accessible, even for those without extensive technical backgrounds. Rulai features a modern, graphical, drag-and-drop interface that is reminiscent of tools like PowerPoint or similar presentation software. This makes it easy for users to create complex and productive customer engagement workflows without needing to write code. The interface is visually intuitive, allowing users to clearly see the conversational flow design, which simplifies the process of building and troubleshooting chatbots.
Ease of Use
The platform is generally easy to learn, especially for those familiar with drag-and-drop tools. Users, including non-technical employees, can build simple bots using this drag-and-drop style interaction. However, mastering all the features and capabilities of Rulai can take time, as it is described as “easy to learn, but hard to master”.
Additional Tools and Features
Rulai provides a built-in chatbot that allows users to test their workflows and integrations before deploying them to production. The designer environment includes extensive debugging capabilities, which are very helpful for understanding workflow paths and specific data being passed around. This ensures that users can confidently test and deploy their chatbots quickly.
Analytics and Monitoring
The platform offers analytics features that allow users to monitor and improve conversations between the chatbot and customers. Users can customize their dashboard to show relevant statistics and use real-time analytics to monitor and escalate issues to live agent channels if necessary.
Support and Resources
Rulai offers comprehensive course materials and support resources, making it easier for new users, including students and those new to AI and Natural Language Processing, to get started. The team is reactive and available to help users find solutions to any issues they encounter.
Overall User Experience
The overall user experience with Rulai is positive, particularly for those looking to automate complex customer service interactions. Users appreciate the ability to automate workflows, integrate with various enterprise systems, and deliver a consistent customer experience across multiple channels. While some users may find the dashboard and finding specific information a bit challenging, the platform’s visual capabilities and support resources generally make it a smooth experience.
In summary, Rulai’s user interface is intuitive, easy to use, and supports both non-technical and technical users in creating and managing advanced chatbots, making it a valuable tool for enhancing customer engagement and experience.

Rulai - Key Features and Functionality
Rulai’s Conversational AI Platform
Rulai’s Conversational AI platform is packed with a variety of features that make it a powerful tool for automating customer interactions and enhancing user experience. Here are the main features and how they work:
Omni-Channel Engagement
Rulai supports an omni-channel experience, allowing businesses to engage with customers across multiple channels such as Facebook Messenger, WeChat, SMS, and even voice assistants like Amazon Alexa and Google Assistant. This ensures that customers can interact with the business through their preferred medium, enhancing convenience and accessibility.
Conversational UI and Dialog API
The platform offers a Conversational UI that can be integrated into a website with just a single-line JavaScript snippet. Additionally, the Dialog API allows developers to create their own custom UI, providing flexibility in how the chat interface is presented to users.
Voice-to-Text and Text-to-Speech
Rulai enables voice-to-text and text-to-speech functionality, allowing for seamless interactions whether the user prefers typing or speaking. This feature is particularly useful for accessibility and user convenience.
Custom Payload and Coordination
The platform includes a built-in custom payload feature that allows the client app and Rulai to coordinate effectively. This feature facilitates the exchange of specific data or instructions between the app and the AI system, ensuring smooth and context-aware interactions.
Integration with Third-Party Systems
Rulai integrates with various third-party systems, including CRM systems to retrieve user data, ticketing platforms like Zendesk, and live agent channels such as Salesforce Live Agent and InContact. This integration enables the automation of tasks, escalation of issues, and the creation of tickets in third-party systems.
Payment Automation and Security
Through its partnership with Sycurio, Rulai offers secure and intuitive payment solutions. This allows customers to make payments through various channels (voice, SMS, email, messaging, and chat) while ensuring PCI DSS compliance and protecting sensitive payment data.
Auto-Fill Form Fields and Ticket Creation
Rulai can auto-fill form fields to create tickets in third-party ticketing systems, streamlining the process of handling customer inquiries and issues.
Analytics and Real-Time Monitoring
The platform provides real-time analytics, including event-level data and chat transcripts, which can be used for monitoring and further analysis. This helps businesses in tracking performance metrics and improving customer service.
Advanced Dialog Management
Rulai’s dialog manager, powered by its proprietary Mixed Initiatives and Tasks Intelligence System (MITIS™), can handle complex, nonlinear conversations and detect multiple intents. This ensures that the chatbot can follow more than one thread of conversation, providing a more natural and user-friendly experience.
No-Code Development
The platform offers a no-code design studio that allows business users to create and evolve bots using drag-and-drop techniques, without requiring extensive IT resources. This speeds up the deployment and improvement of bots significantly.
Workflow Automation
Rulai’s RPA (Robotic Process Automation) engine automates workflows and creates conversational dialogues with ease. This automation helps in streamlining business processes and reducing the workload on human agents.
Context Switching and Multi-Round Conversations
Rulai’s level-3 AI dialog manager can build multi-round conversations in real-time, handling context switching seamlessly. This capability ensures that the chatbot can engage in natural, multi-threaded conversations without getting confused.
By integrating these features, Rulai’s Conversational AI platform provides a comprehensive solution for automating customer service, marketing, sales, and other business processes, while ensuring a high level of engagement and factual accuracy.

Rulai - Performance and Accuracy
Evaluating Rulai’s Performance and Accuracy
Performance
Rulai’s performance is highlighted by its ability to automate a significant portion of customer interactions. Here are some key points:- Rulai’s platform can handle more than 70% of support requests without human intervention, as noted by DHgate’s Director of CRM.
- The platform delivers a consistently great experience across the entire customer journey, with a passenger support bot achieving an 82% customer satisfaction (CSAT) rating, which is higher than human support.
- Rulai enables quick deployment of chatbots; for example, Sanofi was able to deploy an SAP order status chatbot in just three weeks.
Accuracy
The accuracy of Rulai’s chatbots is crucial for effective customer engagement. Here are some insights:- Rulai’s chatbots are capable of handling complex customer queries, such as product returns, cancellations, and payments, with a high degree of accuracy. This is achieved through context awareness, which allows customers to side-step and return to their issues when ready.
- The platform uses built-in functions and customization options to tweak language and conversational processing, ensuring that the chatbots provide accurate and relevant responses.
Engagement
Engagement is a strong suit for Rulai:- The platform supports omni-channel communication, seamlessly integrating chat, voice, and text interactions. This ensures that customers can engage with the chatbot through their preferred mode of communication.
- Rulai’s chatbots are designed to maintain context even when customers get distracted or try to address multiple concerns at once, which enhances the overall engagement experience.
Limitations and Areas for Improvement
While Rulai offers several advantages, there are some limitations and areas that could be improved:- User Interface and Dashboard: Some users have reported difficulties in navigating the dashboard and finding information, although the interface is generally considered user-friendly.
- Satisfaction Surveys: Unlike some other platforms, Rulai does not have a built-in satisfaction survey feature. Instead, users need to create a flow and trigger it throughout the bot conversations.
- Analytics Customization: Users have suggested that the analytics section could be improved by allowing more flexibility in moving around different metrics to create funnels and better analyze the data.
- Learning Curve: While Rulai is considered easy to learn, it can be hard to master, which might be a challenge for some users.

Rulai - Pricing and Plans
The Pricing Structure of Rulai
The pricing structure of Rulai, a Conversational AI platform, is primarily customized to meet the specific needs of each business. Here are the key points regarding their pricing and plans:
Custom Pricing
Rulai does not offer standard, predefined pricing plans. Instead, the pricing is custom and can be personalized according to the requirements of the user’s business.
No Free Trial or Free Plan
Unlike some other services, Rulai does not provide a free trial or a free plan. However, you can request a free account to test the capabilities of the platform, which includes access to a pre-made bot, the Level 3 Dialogue Manager, and various documentation and tutorial videos.
Deployment Options and Costs
The costs associated with Rulai can vary based on the deployment options chosen:
- Rulai Hosted (AWS): This option uses AWS security systems, has a 99.9% SLA, and immediate time to production. The costs are included in the standard Rulai pricing.
- Private Cloud Hosted: This option is based on the client’s security systems and may incur additional costs due to the need for client IT staff and hardware/network resources.
Features Across Plans
While the pricing is custom, Rulai’s platform includes a wide range of features such as:
- Omni-Channel support
- Intent recognition
- Multi-languages
- Sentiment analysis
- Speech recognition and synthesis
- Virtual Assistant capabilities
- Reusable components
- Machine learning and natural language processing
- Payment integration and social media integration.
Given the customized nature of Rulai’s pricing, it is best to contact the vendor directly to get a quote that aligns with your specific business requirements.

Rulai - Integration and Compatibility
Rulai’s Integration and Compatibility Features
Rulai’s integration and compatibility features are highly versatile and comprehensive, making it a powerful tool for businesses looking to enhance their customer service and automation capabilities.
Omni-Channel Integration
Rulai’s virtual assistants can integrate seamlessly across various channels, including email, text, web, phone, social media, WhatsApp, WeChat, Alexa, and Google Assistant. This omnichannel capability ensures that customers receive a consistent and personalized experience regardless of the platform they use to interact with the business.
Enterprise System Integrations
Rulai’s platform comes with a powerful Javascript engine and hundreds of built-in integrations, allowing businesses to connect easily with their enterprise systems or third-party platforms. This includes integrations with contact centers, agent desktops, backend fulfillment systems, and other bots. The pre-built APIs facilitate fast and straightforward integration, enabling the use of existing ticketing systems and other enterprise tools.
RPA and Workflow Automation
Rulai’s RPA (Robotic Process Automation) engine automates workflows and creates conversational dialogues with ease. This automation capability streamlines business tasks, retrieves user data points from backend CRM systems, and escalates tickets to email and various ticketing platforms like Zendesk.
No-Code Design Studio
The platform offers a no-code design studio that allows businesses to launch and improve chatbots quickly without requiring any coding. The drag-and-drop interface makes it accessible for both technical and non-technical users to design and deploy complex customer engagement workflows.
Advanced Dialog Management
Rulai’s level-3 AI dialog manager can handle multi-round conversations in real-time without the need for coding. This advanced dialog management system, supported by the Mixed Initiatives and Tasks Intelligence System (MITIS™), enables chatbots to follow multiple conversation threads and detect and respond to multiple intents, providing a more natural interactive experience.
Security and Compliance
Rulai ensures compliance with the latest PCI and PI security standards, making it a secure choice for handling customer interactions across various channels.
Testing and Deployment
The platform includes a chatbot that allows users to test their workflows and integrations before pushing them to production. The designer environment has extensive debugging capabilities, making it easy to troubleshoot and ensure that the workflows are production-ready.
Conclusion
In summary, Rulai’s extensive integration capabilities, omnichannel support, and no-code design studio make it highly compatible and versatile, allowing businesses to deploy advanced chatbots and automate customer service interactions efficiently across a wide range of platforms and devices.

Rulai - Customer Support and Resources
Rulai Customer Support Overview
Rulai offers a comprehensive suite of customer support options and additional resources, making it a versatile and effective solution for businesses looking to improve their customer engagement.24/7 Self-Service
Rulai provides 24/7 self-service capabilities through its customizable chat widget and knowledge accelerator. This allows customers to get answers to common and urgent questions at any time, including COVID-related queries and symptom checkers.Multi-Channel Support
Rulai’s platform supports multiple modes of communication, including chat, voice, and text. It seamlessly integrates these channels, ensuring that customers can switch between them without losing context. This is particularly useful for customers who may need to address multiple concerns or get distracted during the interaction.Personalized Experience
For customers who are signed in, Rulai’s concierge bot offers a personalized experience. Integrated with your CRM, it can initiate workflows for post-sales support issues or guide customers to products and services that fit their needs.Advanced Dialog Management
Rulai’s level-3 AI dialog manager can handle multi-round conversations in real-time without requiring any coding. This ensures that the virtual assistants can engage in complex and non-linear conversations, deftly managing customer interactions.Workflow Automation
Rulai’s RPA (Robotic Process Automation) engine automates workflows and creates conversational dialogues. With hundreds of built-in integrations and a powerful JavaScript engine, it is easy to connect to enterprise systems or other RPA platforms.Analytics and Improvement
The platform provides analytics tools to monitor and improve conversations between the chatbot and customers. While there is a suggestion for more flexibility in moving around different metrics to create funnels and better analyze data, the current analytics capabilities are still quite useful.Implementation and Support
Rulai offers a smooth implementation process, allowing businesses to create and deploy new chatbots quickly. The platform is user-friendly, even for non-technical users, with drag-and-drop style interaction and chat building. For more complex integrations, skilled developers can leverage API calls, HTML integration, and other technical features. The Rulai team is also reactive and available to provide support and solutions.Security Compliance
Rulai ensures strict security standards to maintain enterprise-class information security compliance, including adherence to the latest PCI and PI security standards.Additional Resources
Rulai provides various resources, such as a COVID-19 template, FAQs, and symptom checkers, which can be easily integrated into the chat widget. The platform also includes a no-code design studio, making it easier for companies to launch and improve their bots quickly.Conclusion
Overall, Rulai’s customer support options and resources are geared towards enhancing customer engagement, reducing operational costs, and increasing customer satisfaction through efficient and personalized interactions.
Rulai - Pros and Cons
Advantages of Rulai
Rulai offers several significant advantages in the chat tools AI-driven product category:Flexible and Non-Linear Conversations
Rulai’s dialog manager is capable of handling flexible, non-linear conversations, which is a significant improvement over traditional rule-based chatbots. This allows the chatbot to follow multiple threads of conversation simultaneously, enhancing the user experience.Advanced NLP and Dialog Management
Rulai’s platform includes a natural language processing (NLP) engine and a highly differentiated dialog manager. This enables the chatbot to detect and respond to multiple intents, making the interaction more natural and human-like.Omni-Channel Engagement
Rulai’s architecture supports omni-channel engagement, allowing enterprises to deploy the chatbot across various channels such as websites, apps, messaging, and call systems. This ensures a consistent and personalized customer experience across all touchpoints.No-Code Design Studio
The platform offers a no-code design studio, enabling business users to define dialogue workflows using drag-and-drop techniques without requiring any coding. This makes it easier and faster to deploy and modify chatbot interactions.Integration and Scalability
Rulai’s backend seamlessly integrates into existing systems using a single-line snippet or API calls, allowing for easy deployment and scalability. It also supports hundreds of built-in integrations and a powerful JavaScript engine for connecting to enterprise systems.Context Switching and Multi-Round Conversations
Rulai’s MITIS™ (Mixed Initiatives and Tasks for Intelligent Services) technology allows the chatbot to handle context switching and build multi-round conversations in real-time, enhancing the user experience and reducing the need for human intervention.Security and Compliance
Rulai adheres to strict security standards to ensure enterprise-class information security compliance, which is crucial for protecting sensitive customer data.Disadvantages of Rulai
While Rulai offers many advanced features, there are some potential drawbacks to consider:Higher Development Complexity
Although Rulai provides a no-code design studio, the overall complexity of setting up and maintaining an AI-driven chatbot can be higher compared to simpler rule-based chatbots. This may require more resources and expertise, especially for complex use cases.Initial Investment
Implementing an AI-powered chatbot like Rulai may involve a higher initial investment compared to rule-based chatbots. This includes the cost of the technology, integration, and potentially hiring or training staff to manage the system.Dependence on Data Quality
The effectiveness of Rulai’s AI-driven chatbot depends on the quality and availability of data. If the data is fragmented or of poor quality, the chatbot’s performance may suffer. However, Rulai’s AI Knowledge Module and various learning technologies help mitigate this issue to some extent.Potential Learning Curve
While the no-code design studio simplifies many aspects, there may still be a learning curve for users who are not familiar with AI-driven chatbot technologies. This could require some time and training to fully leverage the platform’s capabilities. In summary, Rulai offers significant advantages in terms of flexibility, advanced NLP, and omni-channel engagement, but it may also involve higher complexity, initial investment, and a dependence on data quality.
Rulai - Comparison with Competitors
Unique Features of Rulai
- Omni-Channel Engagement: Rulai stands out with its omni-channel engagement center, which enables personalized customer journeys across every channel, including voice, text, and other interactive platforms. This is supported by domain and use-case specialized toolkits for optimal voice recognition and understanding.
- Advanced Dialog Manager: Rulai’s dialog manager is highly differentiated, capable of handling complex and multi-round conversations without the need for coding. This is achieved through its MITIS™ (Mixed Initiatives and Tasks for Intelligent Services) technologies, which facilitate flexible, non-linear conversations.
- No-Code and Low-Code Solutions: Rulai offers a no-code design studio that allows companies to quickly generate and improve bots. It automatically identifies use cases, generates training data, acquires knowledge, streamlines workflows, and detects issues, all without requiring extensive coding.
- Integration and Extensibility: Rulai’s architecture includes an AI Knowledge System with an expansive set of adapters, enabling seamless integration with existing websites, apps, messaging systems, and backend fulfillment systems. This ensures a consistent experience across all customer touchpoints.
Potential Alternatives
Dialogflow by Google Cloud
- Dialogflow is a natural-language understanding platform that allows for the creation and integration of conversational interfaces into mobile, web, or device applications. It supports multiple input formats (text, audio) and can respond via text or synthetic speech. However, it may require more technical expertise compared to Rulai’s no-code approach.
Solvvy
- Solvvy is a cloud-based chatbot that automates support workflows and tracks customer service performance. It provides fast, accurate answers and custom no-code workflows, similar to Rulai. However, Solvvy focuses more on support workflows and analytics, whereas Rulai is broader in its application across various customer journey stages.
Dydu
- Dydu is an intuitive chatbot building platform that requires no programming skills. It has a natural language processing algorithm that creates natural conversations with users. While Dydu is easy to use and GDPR compliant, it may not offer the same level of omni-channel engagement and advanced dialog management as Rulai.
Intercom
- Intercom provides tools for communication, including live chat, automated chatbots, and helpdesk support. It is more generalized compared to Rulai, which is specialized in conversational AI and automation across the entire customer journey. Intercom is a good option for businesses looking for a more integrated communication suite rather than a specialized conversational AI solution.
Conclusion
In summary, Rulai’s unique strengths lie in its advanced dialog management, omni-channel capabilities, and no-code solutions, making it a strong choice for businesses seeking to automate and enhance their customer interactions across multiple channels. However, alternatives like Dialogflow, Solvvy, Dydu, and Intercom offer different focuses and capabilities that might be more suitable depending on specific business needs.

Rulai - Frequently Asked Questions
What is Rulai and what does it offer?
Rulai is a next-generation Conversational AI platform that helps businesses automate and enhance customer interactions across various channels. It provides a comprehensive solution for building virtual assistants that can handle complex conversations, automate customer service, and deliver a consistently great customer experience.How does Rulai’s Conversational AI platform work?
Rulai’s platform is built on a foundational framework that includes a messaging connector, a natural language processing engine, and a dialog manager. This dialog manager is capable of handling multi-round conversations and outputting responses based on user intent. The platform also integrates an Omni-channel Engagement Center and an AI Knowledge System, enabling seamless interactions across different channels and systems.What are the key benefits of using Rulai?
Using Rulai, businesses can automate all conversations, reducing the need for human intervention. It helps deliver a consistently great experience across the entire customer journey, with some users reporting high customer satisfaction scores (e.g., 82% CSAT rating). Additionally, Rulai allows for quick and cost-effective deployment and improvement of bots.How can I deploy a bot using Rulai?
Rulai offers a low-code, no-code design studio that makes it easy to deploy bots quickly. The platform can automatically identify use cases, generate training data, and streamline workflows, allowing companies to launch bots in a fraction of the time required by other platforms. For example, a company was able to deploy an SAP order status chatbot in just three weeks.What types of use cases are suitable for Rulai’s AI chatbots?
Rulai’s AI chatbots are suitable for a variety of use cases, including customer service (e.g., cancellation/refund requests, payment/billing issues), internal help desk (e.g., IT support), sales and marketing (e.g., product details, lead qualification), and more. It is recommended to select use cases that have a significant impact on customer experience, are easy to automate, and have measurable benefits.How does Rulai ensure integration with existing systems?
Rulai’s architecture allows for seamless integration with existing websites, apps, messaging, and call systems using API calls. The platform also supports backend API integration and automation logic, making it easy to connect to enterprise systems or RPA platforms. This ensures a consistent experience across all customer touchpoints.What security measures does Rulai implement?
Rulai adheres to strict security standards to ensure enterprise-class information security compliance. While specific details on security protocols are not extensively outlined in the provided sources, it is clear that security is a priority for Rulai’s platform.How can I measure the success of Rulai’s AI chatbots?
To measure the success of Rulai’s AI chatbots, it is crucial to establish key performance indicators (KPIs) that align with corporate goals. These KPIs can include metrics such as new revenue, cost optimization, customer experience enhancements, time to resolution, retention rate, and goal completion rate. Working with a cross-functional team to set these KPIs helps in guiding updates and upgrades to the chatbot.Can Rulai handle complex and multi-round conversations?
Yes, Rulai’s dialog manager is specifically designed to handle complex and multi-round conversations. The platform’s MITIS™ (Mixed Initiatives and Tasks for Intelligent Services) technologies enable flexible, non-linear conversations, making it suitable for complex use cases in service management and sales interactions.How does Rulai support personalized customer engagement?
Rulai’s AI Knowledge Module allows enterprises to use their existing knowledge, such as manuals, websites, and databases, to deploy virtual assistants that provide personalized engagement. The platform also supports interactive conversations and transactional tasks, enabling a more personalized customer experience across various channels.