Overview
iHomefinder is a comprehensive real estate technology solution designed specifically for licensed real estate agents and brokers. Here’s an overview of what the product does and its key features:
Core Functionality
iHomefinder integrates Multiple Listing Service (MLS) data into real estate websites, providing a robust property search experience. This integration allows agents and brokers to display up-to-date listing information directly on their websites, enhancing the user experience and driving lead generation.
Key Features
IDX Widgets
iHomefinder offers a variety of IDX (Internet Data Exchange) widgets that can be seamlessly integrated into various website platforms, including WordPress, Wix, Squarespace, and more. These widgets include:
- Premium Search Widget: Allows users to search listings using multiple criteria such as city, zip code, MLS ID, address, and other location categories.
- Quick Search Widget: Provides a basic search form with multiple layout options.
- Search By Address Or Listing ID Widget: Enables quick searches by street address or listing ID.
- Gallery Slider Widget: Displays featured listings or listings from saved searches (Markets).
Property Organizer
This feature allows leads to save their favorite listings and property search settings, making the website more engaging and helping agents understand their leads’ interests. The Property Organizer also includes email alerts for new, sold, and price-changed listings that match the saved search criteria.
Lead Capture and Management
iHomefinder includes robust lead capture tools, such as lead capture forms and automated email campaigns. These tools help convert anonymous site visitors into registered leads. The system also offers lead rating, task management, and calendar sync features to help agents manage their leads effectively.
Marketing Automation
The iHomefinder Max solution provides advanced marketing automation capabilities, including automated text and email follow-up campaigns. These campaigns deliver personalized listing recommendations and market insights to engage new leads and initiate conversations.
SEO Optimization
The platform is designed to support SEO strategies. For example, the SEO City Links Widget helps organize listings by city name and other basic criteria, ensuring that listing pages are indexed by search engines.
Customization and Integration
iHomefinder allows for extensive customization of the search and property details pages. Users can adjust settings such as map views, photo display modes, and lead capture positions. Additionally, the platform supports CSS modifications for custom designs. Integration with various website platforms is seamless, without the need for iframes or subdomains.
Mobile App
The Optima Leads mobile app complements the iHomefinder service, allowing agents to access their leads’ information and property interests on their mobile devices. This ensures agents can work with their leads anytime, anywhere.
Additional Benefits
- MLS Membership Verification: iHomefinder requires MLS membership verification for account activation, ensuring the data is accurate and up-to-date.
- Partner Program: The platform offers a Partner Program for web developers and agencies to sell iHomefinder services under their own brand, with volume-based wholesale pricing.
Conclusion
In summary, iHomefinder is a powerful tool for real estate professionals, offering advanced property search capabilities, robust lead capture and management features, marketing automation, and extensive customization options. It is designed to enhance the user experience, drive lead generation, and support the overall marketing and CRM needs of real estate agents and brokers.