ListReports is a comprehensive platform designed to enhance the collaboration and marketing efforts between loan officers, lenders, and real estate agents. Here’s an overview of what the product does and its key features:
What ListReports Does
ListReports is a tool that provides loan officers and lenders with valuable insights and marketing resources to strengthen their relationships with real estate agents and grow their business. It offers a suite of features that facilitate real-time visibility into agent activities, automated marketing solutions, and robust data analytics.
Key Features and Functionality
Agent Intel
- ListReports provides Agent Intel, a powerful tool for prospecting that gives loan officers full visibility into agent activities. This includes real-time buy-side transaction details such as loan type, amount, transaction date, loan officer, and company.
Automated Co-Branding
- The platform offers automated co-branding on digital marketing kits for paired agents. This ensures consistent branding across all marketing materials, enhancing the professional image of both the loan officer and the real estate agent.
Branded Social Media Shareables
- ListReports includes a library of branded social media Shareables with lead capture capability. These shareables cover local market data, digital special occasion cards, and Spanish language content, making it easier to engage potential leads on social media.
Daily Email and Industry News
- The platform features an industry-leading, LO-branded daily email read by more than 200,000 unique agents, providing updates on industry and local market news.
Digital Marketing Materials
- Users have access to a range of digital marketing materials, including single property and Just Sold promotional websites, reusable sign riders with custom text-to-lead codes, and dynamic groups of listings for consumer distribution.
ListPacks
- ListPacks are themed collections of listings focused on specific home amenities or commonalities. These packs are designed to engage an agent’s social network, turning followers into potential leads. ListPacks capture lead information and can be integrated with CRM systems for further lead nurturing.
Agent Intel Plus
- Agent Intel Plus, available in select markets, provides advanced data insights into agent production levels and share of wallet. This feature helps loan officers identify key agents and new referral opportunities based on detailed production stats and triggered email notifications.
Activity Feed and Insights
- The platform includes an Activity Feed that allows loan officers to stay updated on what their paired agents are doing. This feature provides valuable insights on agent production and product usage, enabling timely and relevant conversations.
Customization and Integration
- ListReports integrates seamlessly with various tools and allows for customization. For example, loan officers can create custom ListPacks, use co-branded marketing materials, and set up lead capture mechanisms to streamline their marketing efforts.
In summary, ListReports is a powerful tool that combines data analytics, automated marketing, and lead generation capabilities to help loan officers and lenders build stronger relationships with real estate agents and grow their business effectively.