PropertyRadar Overview
PropertyRadar is a comprehensive data platform designed specifically for residential and commercial real estate professionals, including investors, realtors, and other industry stakeholders. This platform is tailored to help users quickly find, connect with, and analyze property owners, as well as discover and evaluate potential real estate investment opportunities.
Key Features
Property and Owner Lookup
PropertyRadar offers a robust property and owner lookup tool that allows users to search for properties using various criteria such as address, Assessor’s Parcel Number (APN), RadarID, or nearby locations. This feature provides detailed property profiles, including estimated value, equity, mortgage and loan data, and other relevant characteristics.
List Builder and Insights
Users can build customized lists of properties and generate insights on the typical owner and property types within those lists. These insights are presented in visual formats like graphs and pie charts, enabling users to formulate targeted and personalized marketing strategies.
Drive-Through and Heatmaps
The platform includes innovative features such as drive-through and heatmaps. The drive-through feature, accessible via the mobile app, allows users to scan areas for properties on sale or rent in real-time as they walk or drive through neighborhoods. The heatmap feature enables users to input target locations and apply up to 250 filters to achieve highly specific search results, layering criteria such as property type, absentee owners, property value, and owner demographics.
Activity Dashboard
PropertyRadar provides a personalized activity dashboard that is easy to navigate, allowing users to discover new opportunities and real estate deals seamlessly. The dashboard includes options such as property lookup, discover, lists, property search, transfer search, and foreclosure search.
Mobile App
The PropertyRadar mobile app offers all the functionalities of the web app, allowing users to perform property lookups, search for properties, and access detailed property profiles on-the-go. Users can search by site address, mail address, RadarID, or APN, and define search criteria using various categories and filters.
Skip Tracing and Lead Generation
The platform includes skip tracing capabilities, which help users locate property owners and access their demographic information, such as age, gender, contact details, and occupation. Additionally, PropertyRadar’s lead generation feature automatically identifies high-value properties based on the user’s ideal customer profile, using over 200 criteria and patented heatmaps.
Integration and Data Depth
PropertyRadar integrates with over 2,000 third-party applications, including popular CRM, sales, marketing, and productivity solutions. The platform provides deep insights into targeted audiences, including owner type, age, education level, estimated equity, income, and more. It also offers detailed property data, such as location, mortgage and loan information, and vacancy status.
Benefits
- Enhanced Public Records Data: Access to detailed and up-to-date public records data to help professionals make informed decisions.
- Targeted Marketing: Generate targeted and personalized marketing strategies based on insights from property and owner data.
- Real-Time Discovery: Use drive-through and heatmap features to discover investment properties in real-time, both in the field and online.
- Comprehensive Profiles: Obtain detailed property profiles and owner information to facilitate better communication and deal-making.
- User-Friendly Interface: The platform and mobile app are designed to be intuitive and easy to use, even for those new to real estate investing.
Pricing
PropertyRadar offers a subscription-based model, with a starting price of $59 per month. A free trial is available, but there is no free version of the service.
In summary, PropertyRadar is a powerful tool for real estate professionals, offering a suite of features that streamline property discovery, owner identification, and marketing efforts, all while providing deep insights and integration capabilities to enhance user productivity and investment potential.