Product Overview of Realtor.com
Realtor.com, operated by Move, Inc., is a comprehensive online platform designed to simplify and enhance the home search and real estate decision-making process for both buyers and sellers. Here’s a detailed look at what the product does and its key features and functionality.
Purpose and User Base
Realtor.com is the go-to resource for millions of home shoppers, real estate professionals, and homeowners. It empowers users by providing a vast array of tools and information to make informed real estate decisions. Whether you are looking to buy, sell, rent, or manage your current home, Realtor.com offers a robust set of features to cater to your needs.
Key Features
Listing Service Features
- Listing Syndication: Allows properties to be submitted onto the listing service to increase visibility and search through other syndicated listings.
- Listing Management Portal: Enables agents to manage listing details, including property values, photos, and amenities through an agent web portal.
- Agent Profiles: Provides professional profiles of brokerages or agents, highlighting their areas of expertise, active listings, and service areas.
Search and Discovery
- Comprehensive Search Options: Users can customize their home search using various filters such as price range, lot size, number of bedrooms and bathrooms, commute time, and school boundaries. The platform also features an interactive map to define search areas and view points of interest like restaurants, shops, and cafes.
- Active and Off-Market Listings: Access to active listings, new construction, rentals, and off-market (recently sold) properties, all integrated and easily discoverable from the search box on the home page.
Home Evaluation and Management
- Home Value Tracking: Through the My Home℠ dashboard, property owners can track their home’s value over time and research home improvements.
- Comparative Market Analyses (CMAs): Real estate listings can be used as comparables and compiled into CMAs to share with clients.
Financial Tools
- Mortgage Calculators: Simple mortgage calculators help agents and buyers understand purchasing ability and recommend budget limits.
- Affordability Calculator: Allows users to figure out their home price range and estimated monthly payments.
Collaboration and Alerts
- Collaborative Search: Users can link their Realtor.com accounts to share favorite homes and comments with others, and request feedback via text, email, or social media.
- Timely Home Alerts: Users can save searches to receive notifications when new homes hit the market that match their criteria or when home prices increase or decrease.
Marketing and Lead Generation
- Real Estate Marketing Solutions: Realtor.com offers various marketing products to promote agents’ brands, generate leads, and manage real estate advertising. This includes tools for building a robust pipeline of quality leads and connecting with pre-screened buyers and sellers.
Mobile App
- The Realtor.com Real Estate app is an award-winning, easy-to-use application that allows users to browse millions of homes, view 3D home tours, and use interactive maps to find the right home in the right neighborhood. The app also features tools for staying on budget and collaborating on home searches.
Additional Functionality
- CRM Integration: Integrates listing services with real estate CRM tools to collect leads and referrals.
- Website Integration / Widgets: Allows incorporation of widgets into websites to share listing data, market monitoring tools, badges, and RSS feeds.
- Premium Listings & Profiles: Offers premium exposure for listings and profiles, complete with additional lead generation capabilities and more prominent placement.
In summary, Realtor.com is a powerful platform that combines extensive listing services, advanced search features, financial tools, collaborative functionalities, and robust marketing solutions to make the home search and real estate management process efficient and enjoyable.