RealtyMogul Overview
RealtyMogul is a comprehensive online platform designed to simplify and democratize commercial real estate investing. Founded in 2012, it provides a robust marketplace where investors can evaluate, invest in, and manage a diverse range of real estate opportunities.
What RealtyMogul Does
RealtyMogul enables investors to build and manage their own personal real estate portfolios through a user-friendly and transparent platform. It offers access to various commercial, residential, and mixed-use property investments, including both debt and equity opportunities. The platform is tailored for both accredited and non-accredited investors, although some investment options, such as individual property investments, are restricted to accredited investors only.
Key Features
Investment Options
- Individual Properties: Accredited investors can invest in specific commercial, residential, or industrial properties, with detailed information on each property, including target IRR, cash-on-cash returns, and investment strategies.
- Real Estate Investment Trusts (REITs): RealtyMogul offers two non-publicly-traded REITs available to both accredited and non-accredited investors. One focuses on generating monthly income, while the other aims for long-term capital appreciation with quarterly income distributions.
Due Diligence and Quality Control
- All properties and deals listed on the platform undergo rigorous due diligence by RealtyMogul’s affiliated broker-dealer, RM Securities. This process includes evaluating the sponsor, business plan, and property before the deal is offered to investors.
User Interface and Tools
- The platform provides a frictionless investing experience, allowing users to screen investments online, sign legal documents electronically, and access all their documents in one place through their member dashboard.
- Investors can filter deal opportunities by property type and investment strategy, and each deal page includes detailed metrics such as target IRR, average cash-on-cash return, and estimated hold period.
Transparency and Education
- RealtyMogul is committed to transparency, providing all necessary information for investors to conduct their own due diligence. This includes detailed property listings, financials, and past investment performance.
- The platform offers extensive educational resources and an expert investor relations team to help members make informed investment decisions.
Investment Process
- Investors can pledge interest in deals before they are open for funding, ensuring priority access once the deal is available. The investment process includes verifying personal information, account type, investment amount, and agreeing to legal documents, all of which can be completed online.
Portfolio Management and Updates
- Investors can monitor their investments through the member dashboard, which displays completed, active, and pending investments, transactions, messages, tax documents, and other relevant information. Regular email updates on investment performance are also provided.
Additional Features
- Automated Investing: Available for REIT investments, allowing for streamlined and efficient portfolio management.
- IRA Options: Investors can use self-directed individual retirement accounts (IRAs) to invest through the platform.
- 24/7 Customer Support: RealtyMogul offers continuous customer support via email, chat, and phone.
Benefits
- Low Minimum Investments: For REITs, the minimum investment is as low as $5,000, although individual property investments typically require a minimum of $35,000.
- No Platform Fees: Unlike some competitors, RealtyMogul does not charge investors any fees to use its platform.
- Diverse Investment Offerings: Investments span various property types and strategies, including core-plus, value-add, and development projects.
RealtyMogul’s combination of rigorous due diligence, transparent processes, and user-friendly tools makes it an attractive platform for investors looking to diversify their portfolios with commercial real estate investments.