Overview of Realtyna
Realtyna is a comprehensive suite of integrated WordPress plugins and tools designed specifically for creating advanced and SEO-friendly real estate websites. Here’s an overview of what the product does and its key features:
Core Product: WPL Pro
The core of Realtyna’s offerings is the WPL Pro plugin, which serves as a WordPress website builder tailored for the real estate industry. This plugin provides a wide range of functionalities, including listing management, search engine optimization, contact forms, share options, location systems, and basic search features. It is essential to have WPL Pro as the base to integrate any of Realtyna’s other products.
Customization and Flexibility
One of the standout features of Realtyna’s WPL platform is its flexibility and customization capabilities. The WPL Flex System allows users to add, remove, and modify various aspects of property listings, such as basic details, property features, and appliances. This system enables the creation of custom fields, for example, to specify the number of rooms with hardwood floors or to highlight specific amenities like a dog park in a condo complex or neighborhood.
Custom Tags and Property Features
Realtyna’s platform also supports 100% customizable tags, which can be used to mark properties with specific attributes like “Price Reduced,” “Open House,” “Open Concept Homes,” or “Top School District.” These tags help agents create a marketing niche and differentiate their listings from others.
MLS Integration
Realtyna offers Organic MLS Integration, which allows users to import listings directly from their MLS provider into their website. This integration automatically generates indexable property details pages for each listing and sets up automatic updates, enhancing the website’s SEO value.
Mobile Apps and Lead Generation
Realtyna provides advanced mobile apps for both Android and iOS, which are fully integrated with the WPL platform. These apps support lead generation and management, lead monitoring, multiple lead assignment methods, and unlimited agent support. The apps also feature communications through a ticketing system, flexible email notifications, and the possibility of SMS notifications.
CRM and Additional Tools
The Realtyna suite includes a real estate-optimized CRM system with cloud server support, optimized for MLS integration. The CRM offers full CPanel/DB/FTP access and is highly scalable. Other tools include event management and sync capabilities, making it a comprehensive solution for real estate professionals.
Compatibility and Support
Realtyna’s products are designed to be compatible with thousands of WordPress themes, ensuring flexibility and ease of integration. The company also offers extensive support, including live demos, a detailed manual, and responsive customer support through intercom chats.
Additional Features
- Advanced Search and Map Features: Realtyna’s platform includes impressive map search functionalities, enhancing the user experience for property seekers.
- Branding and Marketing: Users can custom brand their mobile apps and publish them under their own name, and integrate their listings with Facebook ads to attract more leads.
- Scalability and Customization Services: With over 30 different plugins offering additional features, Realtyna’s platform is highly scalable. The company also provides customization services to meet specific user needs.
Conclusion
In summary, Realtyna offers a robust and feature-rich platform for real estate professionals, providing everything needed to create and manage a successful real estate website under one roof. Its emphasis on customization, MLS integration, and advanced mobile apps makes it a powerful tool for generating leads and managing real estate operations efficiently.