Product Overview of SmartZip
SmartZip is a sophisticated lead generation, marketing, and Customer Relationship Management (CRM) solution designed specifically for the real estate industry. Founded in 2008, SmartZip has established itself as a leader in using predictive analytics to identify and target potential home sellers.
What SmartZip Does
SmartZip utilizes advanced predictive analytics to pinpoint homeowners who are likely to sell their properties within the next 6 to 18 months. This is achieved by analyzing over 250 data points related to properties and homeowners in a specified target market. This predictive capability offers a significant advantage, especially in today’s low inventory real estate market, by allowing agents to focus on high-potential leads and maximize their marketing efforts.
Key Features and Functionality
Predictive Analytics
SmartZip’s core strength lies in its proprietary predictive analytics model, which has been refined over 13 years. This model evaluates various data points such as total time in home, number of residents, home appreciation, consumer habits, age of home, and loan status to accurately predict which homeowners are most likely to list their properties.
Smart Targeting
This feature enables users to build automated marketing campaigns across multiple channels, including email, online ads, and direct mail. SmartZip allows users to create customizable, branded landing pages and automate follow-up tasks such as calling, texting, and emailing, thereby saving time and enhancing productivity.
CRM and Lead Management
SmartZip provides a comprehensive CRM tool that is pre-populated with client data from the target market. Users can access leads immediately, manage and arrange leads with ease, and automate follow-ups. The CRM also allows for specific campaigns to be sent to selected lists, ensuring targeted and efficient marketing.
Home Value Feature
The Home Value feature uses an automated valuation model (AVM) to generate instant and accurate market values for properties. This feature evaluates variables such as transaction history, monthly rent, comps, listing history, and demographics to provide precise property valuations. It also includes a neighborhood-level house price index to enhance real estate marketing strategies.
Multi-Channel Marketing
SmartZip offers a holistic approach to marketing by incorporating both digital and traditional outreach methods. Users can define a precise farming geography and conduct multi-channel campaigns, including direct mail with custom postcards and letters, and targeted online advertising.
Sphere Targeting
This feature helps agents reconnect with past clients by uploading past contact lists into the SmartZip platform. The analytics then identify which clients are likely to sell their properties shortly, making it easier to target and engage with them.
Audience Builder
Users can create customized marketing campaigns for specific target audiences by defining geographical areas using SmartZip’s mapping tool. This feature generates a list of viable contacts within the area, allowing for targeted marketing efforts.
Reach250
This feature captures clients’ positive reviews and showcases them across the web, helping to build credibility and attract more leads.
Benefits
- Targeted Marketing: SmartZip helps agents focus their marketing efforts on the most likely sellers, reducing time and money spent on less promising leads.
- Automated Campaigns: Automated marketing and follow-up tasks streamline the process, making it more efficient and time-effective.
- Data Accuracy: The platform ensures that lead lists are continually updated with the most current data, maintaining accuracy and saving agents time.
- Comprehensive CRM: The integrated CRM tool manages leads, automates follow-ups, and arranges marketing campaigns with ease.
Overall, SmartZip is an invaluable tool for real estate agents, teams, and brokerages looking to leverage data and technology to refine their prospecting efforts, capture more listings, and enhance their overall marketing efficiency.