Brandwatch Overview
Brandwatch is a comprehensive and industry-leading consumer intelligence platform designed to help businesses understand and engage with their consumers more effectively. Here’s a detailed look at what the product does and its key features.
What Brandwatch Does
Brandwatch is a suite of connected products that focuses on social media monitoring, consumer research, and data analysis. It enables businesses to gather, analyze, and act on vast amounts of consumer data from over 100 million online sources, including social media platforms, forums, and websites. This data is used to provide actionable insights that help companies understand their consumers, competitors, and market trends.
Key Features
Social Media Monitoring & Listening
- Brandwatch monitors social media channels, forums, and other online sources to track brand mentions, competitor activity, and industry trends. It offers keyword tracking, trend analysis, and social measurement to quantify conversations about brands and products.
Advanced Data Analysis
- The platform uses advanced AI, including large language models and proprietary technology, to analyze data and provide human-readable insights. Features include sentiment analysis, which determines whether mentions are positive, negative, or neutral, and machine learning classifiers that segment data according to user needs.
Reporting & Dashboards
- Brandwatch offers customizable reports and dashboards that allow users to visualize and export data in various formats. Users can create live reports, set up automated alerts, and share insights across the organization via Excel, PPT, PDF, or the Brandwatch API.
Influencer Marketing
- The platform includes Brandwatch Influence, which helps manage and measure influencer marketing campaigns. It allows users to explore and analyze a database of over 30 million influencers and supports major social media platforms like YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok.
Competitor Analysis
- Brandwatch enables businesses to gather and compare social data from competitors, helping them benchmark their progress and stay ahead in the social sphere. This includes follower analysis, post performance tracking, and competitor monitoring.
Data Management
- The platform offers advanced data filtering capabilities, allowing users to drill down, sort, filter, aggregate, and group social listening data. It also integrates with other data sources, enabling the analysis of vast data sets and custom audiences.
Historical and Real-Time Data
- Brandwatch provides access to a vast archive of consumer opinions, with 1.7 trillion historical conversations dating back to 2010 and 501 million new conversations added daily. It also offers official firehose access to Twitter, Tumblr, and Reddit.
AI-Powered Insights
- The platform is powered by an AI assistant named Iris, which turns data into instant, human-readable insights. It also includes image analysis capabilities to uncover objects, scenes, actions, and logos in images.
Collaboration and Integration
- Brandwatch supports collaborative social media teams by allowing them to manage all content from one calendar, schedule and monitor posts across all networks, and integrate with other intelligence products. It also offers extensive services and deep expertise to help organizations mature in digital consumer intelligence.
In summary, Brandwatch is a powerful tool for businesses seeking to understand and engage with their consumers through advanced social media monitoring, AI-driven insights, and comprehensive data analysis. Its suite of features makes it an indispensable asset for any organization looking to build a data-driven culture and make informed decisions.