Hubble: Unified User Research Software for Product Teams
Hubble is a comprehensive user research software designed to help product teams continuously collect and analyze feedback from users throughout all stages of product development. Here’s an overview of what Hubble does and its key features:
What Hubble Does
Hubble is tailored for product teams to make data-driven decisions by gathering user feedback and insights. It integrates various tools to facilitate a lean UX research practice, enabling teams to test designs early, regularly hear from users, and streamline the research process.
Key Features and Functionality
Study Types
Hubble offers two primary study types that can be customized to fit different use cases:
- In-product Surveys: These allow you to display survey modal pop-ups on your live websites to collect instant feedback from users. This includes tools like Net Promoter Score (NPS) surveys, which auto-generate the necessary questions and provide easy-to-interpret results.
- Unmoderated Studies: These include a range of tests such as usability studies, prototype testing with Figma prototypes, card sorting, and A/B testing. These studies help in validating product ideas, identifying usability issues, and making informed design decisions.
Specific Study Tools
- Text Statement: Displays a page with text, useful for introductions and providing additional information or guidance.
- Prototype Task: Allows loading Figma prototypes for testing and setting expected paths to inform Hubble about the desired user journey.
- Card Sort: Facilitates card sort questions to understand users’ mental models and information architecture.
- External Link: Enables the insertion of external links into the study, such as NDA documents or additional survey links.
User Segmentation and Participant Recruitment
Hubble helps in finding the right pool of participants quickly, which is particularly useful when targeting specific user groups. It streamlines the research protocol by allowing teams to recruit participants, run studies, and analyze data within a single tool.
Continuous Feedback and Insights
Hubble is designed to be a continuous user experience engine, allowing teams to run small but repeated studies. This approach helps in maintaining a consistent flow of user feedback, which is crucial for iterative product development and improvement.
Customization and Scalability
The platform is highly customizable to address various use cases in the product development cycle. It also scales with the needs of the product team, ensuring that as the team grows, the tool can handle increased demands efficiently.
In summary, Hubble is an essential tool for product teams aiming to integrate user feedback into every stage of their development process. Its robust suite of tools and customizable study types make it an invaluable resource for validating ideas, identifying usability issues, and driving data-driven decisions.