Overview of Meltwater Social Listening
Meltwater Social Listening is a comprehensive social media monitoring and analytics solution designed to help businesses leverage online conversations to drive strategic decisions and enhance their brand presence. Here’s a detailed look at what the product does and its key features.
What Meltwater Social Listening Does
Meltwater Social Listening is a powerful tool that grants access to a vast array of online conversations, including those on major social media platforms, emerging platforms, traditional news, podcasts, forums like Reddit and Quora, and over 300 million blogs. This solution structures these conversations to provide actionable insights on trends, competitors, and brand mentions, enabling businesses to create meaningful connections and experiences.
Key Features and Functionality
Data Access and Coverage
- Meltwater offers access to the largest and most diverse set of data in the industry, covering local, national, and international media, as well as various online platforms.
Unlimited Searches
- Unlike many other tools, Meltwater provides unlimited searches, allowing users to track multiple keywords, topics, or hashtags without any data caps or search limits.
AI-Powered Analysis
- The platform utilizes advanced AI to analyze sentiments, detect nuances in language, and understand the context of conversations in real-time. This includes identifying whether conversations are positive, negative, or neutral and recognizing the specific topics being discussed.
Monitoring and Listening
- Meltwater’s social listening and monitoring tools capture mentions of the brand, competitors, and industry trends across all social accounts. It helps users understand their audience and their concerns through social data.
- Features include social measurement, influencer identification, and brand monitoring, which track conversation volume, share of voice, and the quality and quantity of conversations about a brand or product.
Reporting and Dashboards
- The platform offers highly customizable reports and dashboards that provide clear insights into key metrics such as share of voice compared to competitors. Users can export data and graphs into various formats and create custom feeds and alerts.
Audience Insights
- Meltwater delivers in-depth insights on audience demographics, interests, affinities, and behaviors. It also helps in identifying influencers, creating buyer personas, and segmenting audiences for targeted strategies.
Alerts and Notifications
- The system sends automated real-time alerts via Slack, Teams, email, or text messages, ensuring that teams are informed about important metrics and conversation spikes.
Data Management and Analysis
- Advanced data filtering capabilities allow users to drill down, sort, filter, aggregate, and group social listening data. The platform also provides sentiment analysis, social reporting, and historical data from a 15-month archive.
Integration and Efficiency
- Meltwater is designed for team efficiency, integrating seamlessly with collaboration tools like Slack and Teams. It centralizes metrics and provides AI-powered insights to evaluate the effectiveness of social media strategies.
In summary, Meltwater Social Listening is a robust tool that empowers medium-to-large businesses to harness the power of online conversations, providing comprehensive insights, advanced analytics, and real-time alerts to drive impactful decisions and enhance brand performance.