Reveal AI is a sophisticated platform designed to facilitate the collection, analysis, and interpretation of qualitative data, particularly in the contexts of market research, customer feedback, and audience insights.
Key Functionality
Data Collection
Reveal AI enables the conduct of conversational interviews with any number of participants, whether it be 50, 500, or 5,000. The platform uses AI-driven chat technology to handle follow-up questions and understand nuances, ensuring high-quality responses from the audience.AI-Driven Data Analysis
The platform analyzes qualitative data from various sources, including surveys, social media comments, customer feedback forms, and more. This analysis helps in understanding critical audience conversations and surfacing key insights from the data. Reveal AI’s capabilities extend to identifying patterns, sentiments, and underlying themes within the data.Insights Dashboard
Reveal AI provides an insights dashboard that allows users to explore qualitative data visually. This dashboard helps in quickly understanding how hundreds or thousands of interview participants are responding, making it easier to surface key insights at a glance.Key Features
Social Listening
Reveal AI can source deep audience insights from social media, enabling businesses to keep up with relevant conversations and create data-backed business strategies.Customer Research
The platform helps in creating a modern customer feedback experience by embedding images, videos, and rich web-based experiences within conversational surveys. This approach captures feedback in customers’ own words, providing deep insights that can drive business growth and inform product development.Interactive and Personalized Engagement
Reveal AI allows for personalized customer conversations and real-time follow-ups on unique feedback. The interviews can be distributed via links or embedded into web properties for a fully branded experience.Predictive and Analytical Capabilities
While primarily focused on qualitative data, Reveal AI leverages AI to identify key customer insights, visualize data in intuitive dashboards, and unlock new business opportunities. This includes the ability to analyze sentiment and understand the customer journey in real-time.Use Cases
- Market Research: Explore consumer perceptions, gather answers from the target audience, and make data-backed decisions.
- Customer Journey Research: Understand how and why customers buy, and uncover critical customer journey insights.
- Employee Listening: Improve organizational performance and drive operational success through employee feedback.
- Product Development: Integrate the voice of the customer into every aspect of the product development lifecycle, turning research into an “always-on” function.