Product Overview of Trackur
Trackur is a comprehensive social media monitoring and online reputation management tool designed to help businesses and individuals track and analyze their online presence across a wide range of platforms. Founded by Andy Beal, a specialist in online reputation management, Trackur offers a robust solution for monitoring and managing online conversations related to your brand, keywords, or topics of interest.
Key Features
- Multi-Platform Monitoring: Trackur monitors a vast array of sources including mainstream media, social media platforms such as Twitter, Facebook, and Google , news sites, blogs, forums, images, and videos. It also includes sites like Digg and del.icio.us, providing a holistic view of online conversations.
- Advanced Search Capabilities: Users can set up searches based on keywords, topics, or brand names. The platform allows for refining searches by social media channel, adding filter keywords, and excluding specific domains. This ensures that users can pinpoint relevant conversations with precision.
- Real-Time Results and Statistics: Trackur provides real-time updates and statistics, enabling users to stay current with the latest mentions and trends. This includes metrics such as the number of new results, velocity change, and share of voice.
- Customizable and White-Labeled Dashboards: The platform offers clean and visually appealing dashboards that can be customized and white-labeled. This feature is particularly useful for businesses that want to present data to clients or stakeholders in a professional and branded manner.
- Sentiment Analysis and Manual Tagging: While Trackur does not offer automated sentiment analysis, users can manually tag conversations and mentions as positive, negative, or neutral. This allows for a more personalized and accurate assessment of sentiment.
- Data Export and Integration: Users can export data in various formats such as Excel, CSV, and RSS/XML feeds. Additionally, Trackur’s API allows for integrating search results directly into your own database or service, providing flexibility in how you manage and analyze the data.
- Alerts and Notifications: Trackur offers email and RSS alerts, ensuring that users stay informed about new mentions and updates without needing to constantly log in to the dashboard.
- InfluenceRank and Executive Insights: The platform includes InfluenceRank dashboards to identify who is behind the conversations and provides executive insights such as share of voice, velocity change, and other key metrics.
- Support and Multi-User Access: Trackur provides email and phone support and allows for unlimited client logins, making it a versatile tool for teams and agencies managing multiple clients.
Functionality
- Effortless Analytics: Trackur’s intuitive dashboard provides immediate access to key performance indicators (KPIs), enabling users to make informed decisions about their social media strategy. The platform streamlines the process of accessing vital KPIs, helping users identify trends and areas for improvement.
- Customizable Reporting: Users can tailor their reports to focus on the KPIs that matter most to their business. This customization helps in generating insights that are relevant and actionable.
- Archiving and Sharing: Every conversation is archived, complete with resources for viewing the original article, sharing with coworkers, or bookmarking for follow-up. This feature ensures that important conversations are not missed and can be easily referenced later.
Pricing
Trackur offers flexible pricing plans to accommodate businesses of all sizes, including a basic free version with limited features. The paid plans range from $18 to $447 per month, depending on the level of service and features required.
In summary, Trackur is a powerful tool for social media monitoring and online reputation management, offering advanced search capabilities, customizable dashboards, real-time updates, and robust data analysis features. It is designed to help businesses maintain a positive online presence and make data-driven decisions to enhance their social media strategies.