Brainshark Overview
Brainshark, now part of Bigtincan following its acquisition in August 2021, is a robust sales enablement platform designed to enhance sales effectiveness, productivity, and readiness. Here’s a detailed look at what the product does and its key features.
What Brainshark Does
Brainshark is an online platform that empowers sales teams by providing the tools and content necessary for successful buyer interactions. It focuses on sales training, onboarding, coaching, and content management, all aimed at improving sales performance and mastery.
Key Features and Functionality
Content Creation and Management
Brainshark allows users to easily transform static documents such as PowerPoint presentations, PDFs, and screen recordings into engaging, interactive sales learning videos and rich-media content. Users can add video, audio, and narration to make presentations more engaging and interactive.
Sales Training and Onboarding
The platform offers a comprehensive sales training solution that includes formal and informal training, on-demand learning environments, and the ability to assign courses and track progress, completion, and certifications. It also supports “bite-sized,” just-in-time learning videos to ensure continuous skill development.
Coaching and Practice
Brainshark enhances readiness through on-demand practice, reinforcement, and assessments. Coaches and managers can issue assignments, and reps can submit video or written responses for feedback. This feature helps in certifying that every seller has mastered the message.
Analytics and Reporting
The platform provides a 360-degree view of content, training, and coaching activities through advanced analytics. It monitors progress, validates mastery, and offers features like automated report scheduling, dashboards, and graphic reports. This helps in making data-driven decisions to improve sales performance.
Integration and Accessibility
Brainshark integrates seamlessly with CRM systems, email, and other tools that sales reps use daily. It also offers mobile access through its app, ensuring that content is accessible anytime, anywhere. The platform supports offline access to content, making it versatile for different working environments.
Customization and Personalization
Users can personalize content, create custom branding, and use various customization options such as mobile learning support, personalized views, and gamification mechanics. This helps in tailoring the learning experience to the specific needs of the sales team.
Compliance and Security
Brainshark ensures compliance and security with features like certification expiration management, due date notifications, strong passwords, anti-spam, and anti-virus measures. It also supports SAML2/API integration and custom user login pages.
Additional Features
- Readiness Scorecards: Provide visibility into learning progress and team performance.
- Content Authoring: Simplifies the creation of engaging content from existing materials.
- Gamification: Includes badges, leaderboards, points, and rewards to make learning more engaging.
- Learning Paths: Allows the creation of curriculums and learning paths to structure training.
- Video Conferencing Integration: Supports live events and video conferencing for synchronous learning.
In summary, Brainshark is a powerful sales enablement platform that equips sales teams with the necessary tools, content, and analytics to enhance their performance and readiness. Its comprehensive features make it an invaluable asset for organizations across various industries.