Overview of Clearbit
Clearbit, now integrated as part of HubSpot as Breeze Intelligence, is a powerful business-to-business (B2B) marketing intelligence solution designed to enhance sales prospecting, lead enrichment, and customer engagement. Here’s a detailed look at what Clearbit does and its key features:
Core Functionality
Clearbit serves as a comprehensive data engine that enriches customer and prospect information, helping businesses connect with their ideal customers more effectively. Here are the primary functions:
- Data Enrichment: Clearbit gathers data from over 250 public and private sources, using AI and machine learning to clean, refresh, and unify B2B records. This includes 100 attributes on more than 44 million companies and 350 million contacts, covering every company with a website.
- Lead Enrichment and Scoring: The platform enriches lead data by filling in missing information and scoring leads in real-time to prioritize high-fit, high-intent prospects. This enables businesses to focus their efforts on the most promising accounts and contacts.
- Website Visitor Identification: Clearbit identifies anonymous website visitors by matching IP addresses with company names, providing full profiles of site visitors. This includes details such as industry, employee count, and funding information, turning anonymous traffic into actionable sales leads.
Key Features
- Target Market Builder: This feature allows users to access every B2B company on the internet, enabling the creation of a comprehensive audience of potential customers. It goes beyond simple target account lists, providing a deep understanding of the true B2B target market.
- Intent Conversion: Clearbit helps businesses convert intent into a sales pipeline by identifying anonymous website visitors and deciphering their buying intent. This allows for quick action on identified intent, enhancing the chances of converting leads into sales opportunities.
- B2B Contact Database: The platform offers access to a vast B2B contact database with over 30 million verified contacts. This database is crucial for connecting with the right decision makers and increasing the likelihood of closing deals.
- Real-Time Data Activation: Clearbit activates data in real-time, integrating with key systems like CRM and marketing automation tools. This enables dynamic website personalization based on visitor attributes, streamlining operations and enhancing buyer engagement.
- Form Optimization: Clearbit’s tools help reduce friction in the lead capture process by dynamically pre-filling forms with accurate information based on a visitor’s email address. This improves user experience and increases form completion rates and lead quality.
- Integration and Flexibility: Clearbit offers flexible APIs and integrations, allowing businesses to transfer data across their systems without vendor lock-in. This adaptability supports various go-to-market strategies, including account-based marketing (ABM), product-led growth (PLG), and inbound tactics.
Pricing and Accessibility
Clearbit provides various pricing plans, including a Free Plan with 25 credits per month and a Growth Plan with credit tiers ranging from 125 to 5,000 credits per month. The platform also offers 500 free prospecting credits to help businesses explore its features without an upfront cost.
In summary, Clearbit is a robust B2B marketing intelligence solution that enhances sales prospecting, lead enrichment, and customer engagement through its comprehensive data engine, real-time data activation, and seamless integrations. Its features are designed to help businesses identify and connect with their ideal customers, convert intent into pipeline, and drive greater success in the market.