Overview of DemandGen
DemandGen, now integrated into BDO Digital, is a specialized consulting firm that focuses on delivering digital marketing strategy and technology services. Here’s a detailed look at what DemandGen does and its key features and functionality:
What DemandGen Does
DemandGen helps organizations plan, implement, and support marketing automation and customer relationship management (CRM) platforms. Founded in 2007, the firm has completed over 600 engagements across various industries, partnering with leading technology providers such as Adobe, Salesforce, and Oracle. The primary goal of DemandGen is to enable revenue growth, enhance customer engagement, and foster customer loyalty through advanced marketing technologies.
Key Features and Functionality
- Digital Marketing Strategy: DemandGen provides comprehensive digital marketing strategies tailored to the specific needs of its clients. This includes advising on the best use of marketing automation tools and CRM systems to drive business growth.
- Technology Implementation: The firm assists in the implementation of marketing technology platforms, ensuring seamless integration and optimal performance. This involves setting up and managing systems from major providers like Adobe, Salesforce, and Oracle.
- Support and Optimization: DemandGen offers ongoing support and optimization services to ensure that clients get the most out of their marketing technology investments. This includes continuous monitoring, maintenance, and improvement of marketing automation and CRM systems.
- Industry Expertise: With a team of over 80 professionals, DemandGen brings extensive industry expertise, having worked with clients in a variety of sectors. This expertise is now bolstered by the resources and capabilities of BDO Digital.
- Integration with BDO Digital: As part of BDO Digital, DemandGen’s services are now part of a broader suite of digital transformation, AI, and IT consulting services. This integration allows for a more comprehensive approach to digital strategy, data analytics, change management, and other technology-related advisory services.
Enhanced Capabilities with BDO Digital
The acquisition by BDO USA has expanded DemandGen’s capabilities in several key areas:
- Digital Strategy Development: Clients can now benefit from a more holistic digital strategy that includes innovative technological advancements, automation, and artificial intelligence to streamline business processes and accelerate growth.
- Data-Driven Insights: DemandGen, through BDO Digital, helps organizations transform into data-driven businesses, generating more revenue and better satisfying customer needs.
- Risk Management and Security: The combined entity offers enhanced risk management and security services, helping clients detect, mitigate, and safeguard against risks while uncovering opportunities for growth.
In summary, DemandGen, as part of BDO Digital, offers a robust set of services focused on digital marketing strategy, technology implementation, and ongoing support, all aimed at driving business growth and customer engagement through advanced marketing technologies.