Product Overview of Drip
Drip is a powerful and user-friendly marketing automation platform specifically designed to help eCommerce businesses and marketers build personalized and profitable relationships with their customers. Here’s a detailed look at what Drip does and its key features:
What Drip Does
Drip empowers eCommerce retailers by gathering and organizing customer data, enabling them to create personalized omnichannel customer journeys at scale. This platform helps businesses convert leads into paying customers by personalizing the entire shopping experience, increasing revenue, repeat purchases, and consumer value.
Key Features and Functionality
Automation
Drip is renowned for its advanced automation capabilities. It features a visual drag-and-drop workflow builder that allows users to design complex automations with ease. This includes one-off rules and lifecycle automations that automate daily marketing tasks, such as cart abandonment emails, product announcement series, and upsell/cross-sell campaigns.
Segmentation
Drip enables users to segment their lists in a simple and automated way, creating behavioral and lifecycle segments that update automatically. This ensures that subscribers receive relevant and targeted emails, significantly increasing the likelihood of retaining them and generating more revenue. In fact, Drip customers using segments earn 5x more revenue than those who don’t.
Email Campaigns and Templates
The platform offers a robust email template builder with over 50 themed templates for various use cases and industries. The drag-and-drop email editor allows for extensive customization, including the ability to save reusable blocks and perform split testing. Drip also provides pre-built automation series tailored for eCommerce and DTC brands, such as cart abandonment, product announcements, and upsell/cross-sell emails.
Integration and Data Gathering
Drip integrates with numerous channels and applications, including eCommerce platforms like BigCommerce, WooCommerce, Shopify, and Magento. These integrations allow users to gather data, transfer information between apps, and track customer behavior across multiple digital platforms, including browsing history, social media posts, and email engagement.
Lead Capture and List Management
Drip offers effective methods for capturing emails, such as widgets, embedded forms, triggered popups, and hosted forms. It also includes tools to ensure lists are free from inactive or duplicate emails, helping to maintain a healthy and active subscriber list.
Personalization
The platform allows for deep personalization of the user experience by capturing and synchronizing complex data points. Users can personalize email content using custom fields, tags, and profile fields, as well as hide/show logic and personalized content blocks.
Performance Metrics and Support
Drip provides comprehensive email reports, overviews of customer journeys, lead ratings, and customizable dashboards. The platform boasts impressive performance metrics, including a 99.8% delivery rate, a 51% single email campaign open rate, and a 68% repeat purchase rate. Additionally, Drip is known for its exceptional customer service, available across North American and European time zones.
Pricing
Drip has a straightforward pricing strategy based on the number of subscribers. Users get access to all features and can send unlimited emails, but the pricing varies depending on the number of subscribers.
In summary, Drip is a comprehensive marketing automation platform that leverages advanced automation, segmentation, and personalization to help eCommerce businesses and marketers enhance customer relationships, increase revenue, and drive repeat purchases. Its user-friendly interface, extensive integration capabilities, and robust feature set make it a valuable tool for any business looking to optimize its email marketing strategies.