Product Overview of EverString
EverString, now integrated into ZoomInfo’s suite of go-to-market intelligence solutions, is a cutting-edge marketing and sales intelligence platform designed to empower B2B sales, marketing, and operations teams. Here’s a detailed look at what the product does and its key features.
What EverString Does
EverString is a fully automated marketing and sales intelligence solution that leverages artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system to provide accurate and comprehensive B2B data. The platform enables users to capture, clean, and operationalize vast amounts of data, eliminating the traditional trade-off between data accuracy and coverage. This allows teams to better understand and profile their leads and customers, identify high-fit accounts, create targeted pipelines, and close more deals efficiently.
Key Features and Functionality
Predictive Segmentation and Demand Generation
EverString’s platform allows marketers to create highly defined, data-backed groupings of accounts using thousands of data signals. This predictive segmentation enables the creation of targeted account lists in minutes, making it a highly scalable solution for adding a predictive layer to every marketing program. The platform also expands predictive segmentation by providing net-new, look-alike accounts to build pipeline and increase the database with high-fit prospects.
Data Enrichment and Integration
EverString offers robust data enrichment capabilities, integrating firmographic, technographic, and intent data directly into existing CRM or marketing automation systems. This integration allows users to access and analyze data without leaving their CRM system, streamlining sales processes and workflows. The platform also includes an API for instant access to data, enabling further processing, automation, and application development.
Predictive Scoring and Lead Prioritization
The platform features predictive lead scoring, which enables users to apply customizable fit scoring to accounts. This scoring helps rate how well companies and prospects fit the products, services, and marketing campaigns being promoted. Users can also see the topics these companies are searching and viewing online, along with their online activity records, to quickly identify high-fit accounts.
Company Graph Algorithm
EverString’s proprietary Company Graph algorithm collects and curates approximately 20,000 data signals for 11 million B2B accounts. This algorithm enhances business scalability by pinpointing the ideal audience for expansion and provides comprehensive insights into target accounts.
Real-Time Data Updates and Behavioral Data
The platform ensures real-time data updates, keeping the information current by continuously scouring the web. It also captures behavioral data, such as intent signals, to identify companies actively researching products, services, and competitors.
Account-Based Marketing and Sales Intelligence
EverString facilitates account-based marketing and sales by automating target account selection and customizing outreach. It provides sales intelligence, including insights into contacts, firmographics, technographics, intent, and more for every company. This helps in prioritizing prospects and managing pipelines effectively.
Pipeline Management and Reporting
The platform supports accelerated pipeline creation, allowing users to rapidly build closeable pipelines at scale. It also offers robust reporting and analytics tools to help teams evaluate their performance and make data-driven decisions.
In summary, EverString is a powerful tool that leverages AI and machine learning to provide accurate, comprehensive, and real-time B2B data. Its integration with CRM and marketing automation systems, predictive segmentation, and scoring capabilities make it an indispensable asset for B2B sales, marketing, and operations teams aiming to enhance their strategies and drive business growth.