Product Overview of Leadformly
Introduction
Leadformly was a marketing tool designed to create high-converting lead capture forms, operating from 2016 until it ceased active development in February 2021. Despite its closure, it remains functional for existing customers, although it is no longer being improved or maintained.
Key Features and Functionality
Form Creation and Design
Leadformly allowed users to create both single-step and multi-step forms using a drag-and-drop form editor. This feature enabled users to design forms without needing to write custom code, although the option to add custom CSS was available. The platform included a built-in library of templates, providing users with a starting point for their forms and the flexibility to make any necessary changes.
Multi-Step Forms
One of the standout features of Leadformly was its ability to create multi-step forms. This format was proven to increase conversions, with some experiments showing that multi-step forms could convert up to 53% of site visitors into leads. Users could easily add, delete, or reorder steps in the form editor.
Conditional Logic
Leadformly incorporated conditional logic, which allowed users to show or hide individual fields based on the responses provided by the form fillers. This feature helped in segmenting leads and improving the quality of the data collected.
Image Selector Buttons
To enhance user experience, especially on mobile devices, Leadformly introduced image selector buttons. These visually compelling buttons replaced traditional radio buttons, reducing the likelihood of typing errors and making the form-filling process more intuitive and mobile-friendly.
Analytics and Integration
Leadformly included built-in analytics to help users understand their leads and opportunities better. It also integrated seamlessly with various CRM and marketing tools, such as ActiveCampaign, allowing new leads to be added as contacts or updating deals when a new lead was created.
UTM Parameter Capture
Leadformly could capture UTM parameters using hidden fields, which were automatically completed by tools like Attributer. This feature helped in tracking the source of leads and analyzing the effectiveness of different marketing campaigns.
Conclusion
Leadformly was a powerful tool for creating and optimizing lead capture forms, known for its user-friendly interface, multi-step form capabilities, and advanced conditional logic. Although it is no longer actively maintained, its features and functionality made it a favorite among marketing professionals and agencies during its operational period. For those seeking an alternative, tools like Growform have emerged to fill the gap, offering similar and in some cases, enhanced features.