Mailshake Overview
Mailshake is a comprehensive sales automation platform designed to streamline and enhance outbound sales and marketing efforts, particularly through cold email outreach and multi-channel campaigns.
What Mailshake Does
Mailshake helps businesses automate their sales outreach processes, allowing them to send personalized cold emails at scale, improve email deliverability, and track key metrics such as opens, replies, and clicks. This platform is tailored for various teams, including sales teams, marketing teams, agencies, founders, and startups, aiming to increase lead engagement, book more meetings, and ultimately close more deals.Key Features and Functionality
1. Email Personalization and Automation
Mailshake enables users to personalize cold emails using mail merge capabilities, automatically adding details such as first name, last name, company name, and more to each email. This personalization can significantly boost campaign performance and response rates.2. Multi-Channel Outreach
The platform supports automated outreach campaigns across multiple channels, including email, phone, and social media. It also integrates with LinkedIn, allowing for automated likes, follows, connection requests, and outbound messages.3. Email Automation for Follow-Ups
Mailshake allows users to schedule follow-up emails that are part of the same thread as the initial outbound email. This feature helps in maintaining relevance and increasing the likelihood of follow-up emails being opened. Users can customize the timing and conditions for follow-ups, such as stopping automated follow-ups upon receiving a reply.4. Live Campaign Management
One of the standout features is the ability to edit and manage campaigns in real-time, even after they have begun. Users can pause email sending, add new recipients, or edit outbound emails and follow-ups for recipients who haven’t yet received them.5. Outreach Analytics and Lead Monitoring
Mailshake provides a centralized dashboard for tracking key metrics such as opens, clicks, and replies. The Lead Drivers dashboard helps teams analyze which types of outreach are most effective, giving full visibility into lead activity and performance.6. AI-Powered Email Writing
The platform includes an AI writer named SHAKEspeare, which generates winning cold email copies based on data from thousands of campaigns. Users can input their business goals and receive multiple versions of email copy to choose from.7. Email Copy Analyzer
Mailshake features an in-app copy analyzer that reviews the subject line and body of cold emails, providing recommendations to improve deliverability and readability.8. Email Domain Setup Assistant
This feature ensures that email domains are set up correctly to maintain a high sending reputation, eliminating the need for technical expertise.9. Data Finder and Lead Management
Mailshake includes a data finder tool that helps scrape contact details, and a Lead Catcher feature that simplifies the lead workflow by automatically moving to the next lead and keeping all correspondence and lead history in view.Additional Benefits
- Integration Capabilities: Mailshake integrates with various sales engagement platforms via Zapier, allowing seamless data import from tools like LinkedIn, Pipedrive, and more.
- Cold Email Templates: The platform offers pre-designed cold email templates that can be personalized to improve sales engagement.