Product Overview: Sales Readiness Group (SRG)
Introduction
The Sales Readiness Group (SRG), now a part of SBI Growth, is a leading sales training company dedicated to enhancing the performance of sales teams through customized, skills-based training programs. SRG’s mission is to help businesses develop more effective sales organizations by providing comprehensive training solutions that drive sustainable behavior change and improve sales productivity.
Key Features and Functionality
Customized Training Programs
SRG offers tailored training programs designed to meet the specific needs of each client. These programs include sales skills training, sales coaching, sales management programs, and custom sales training solutions, ensuring that the training is relevant and impactful for the entire sales organization, from sales reps to managers.
Skills-Based Training
SRG’s training programs are focused on developing specific skills that are crucial for sales success. This includes prospecting, selling skills, negotiation training, selling to executives, recruiting star talent, managing sales performance, and managing pipeline, among others. These skills-based programs are designed to produce sustainable behavior change and drive real-world results.
Sales Coaching and Management Training
In addition to sales rep training, SRG provides extensive sales management training. This includes programs aimed at enhancing the skills of sales managers, such as sales coaching, performance management, and pipeline management. These programs help in developing effective sales leaders who can guide their teams to achieve higher performance levels.
Agile Learning and Collaboration
SRG’s approach aligns with the principles of agile learning, agile content, and agile collaboration. This ensures that sales teams receive timely and relevant content through dynamic channels such as asynchronous video, peer-to-peer feedback, and customized content sharing. This methodology helps in driving measurable behavior change and equips sellers with the confidence to navigate any selling situation effectively.
Real-World Application
SRG’s training programs are designed with real-world application in mind. The company provides tools and resources that support the practical implementation of the skills and knowledge acquired during the training. This ensures that the training translates into actionable results and improved sales performance.
Industry Recognition and Client Success
SRG has been recognized by Selling Power as one of the Top 20 Sales Training Companies for over a decade. The company has a proven track record of delivering high-quality training programs for clients such as Navistar, Amazon Business, ABM, RR Donnelly, Smartsheet, and Infor, among others. This recognition underscores SRG’s commitment to delivering impactful and results-driven training solutions.
Benefits
- Improved Sales Productivity: SRG’s training programs are designed to increase sales productivity, shorten sales cycles, and improve win rates.
- Sustainable Behavior Change: The skills-based training ensures that the knowledge and skills acquired are translated into sustainable behavior change.
- Enhanced Sales Leadership: Comprehensive training for sales managers helps in developing effective sales leaders.
- Customized Solutions: Tailored training programs meet the specific needs of each client, ensuring relevance and impact.
- Competitive Edge: By equipping sales teams with the necessary skills and knowledge, SRG helps organizations gain a competitive edge in the market.
In summary, the Sales Readiness Group offers a robust suite of sales training solutions that are customized, skills-based, and focused on real-world application. These programs are designed to enhance sales performance, drive sustainable behavior change, and provide a competitive advantage in the marketplace.