Product Overview of Terminus
Terminus is a comprehensive platform designed to support go-to-market (GTM) teams in identifying, engaging, and converting their most promising customer accounts. Here’s a detailed look at what the product does and its key features.
Core Functionality
Terminus is an account-based marketing (ABM) and sales platform that helps GTM teams unify their efforts, break down silos, and work towards common goals such as pipeline growth and revenue increase. The platform centralizes data, enabling cross-functional collaboration from a single source of truth.
Key Features
Account Identification and Prioritization
- Terminus features a Prospect Engine that uses intelligent account and contact data, along with human curation, to identify and score accounts. This includes discovering best-fit accounts showing in-market signals and unknown accounts visiting the website.
Multi-Channel Engagement
- The platform offers multiple engagement channels, including:
- Ad Experiences: Targeted campaigns across hundreds of ad networks.
- Email Experiences: Turning every employee email into a targeted marketing channel with analytics and intent data.
- Chat Experiences: Connecting teams with their most important audiences.
- Web Experiences: Personalized greetings for website visitors.
- Sales Experience: Aligning GTM teams across the entire revenue lifecycle to create a connected experience.
Data Integration and Analytics
- Terminus integrates with leading CRM, Marketing Automation Platform (MAP), and sales tools to combine all data into a unified platform. This allows for segmenting, orchestrating multi-channel campaigns, and measuring the entire GTM program.
- The platform includes a measurement tool called Studio, which provides campaign-specific reporting and board-level dashboards through a user-friendly analytics and attribution engine.
Operational Efficiency
- Terminus augments existing CRM data, providing confidence in reporting dashboards and streamlining workflows for operations, marketing, and sales teams. It helps in translating and activating data across the entire company.
Performance Measurement
- The platform allows for analyzing the impact of all GTM activities, from campaign-specific reporting to high-level dashboards. It also integrates with Google Analytics to segment traffic by ABM campaigns, individual companies, or industry, providing insights into visitor behavior and traffic quality.
Benefits for Different Teams
Marketing Teams
- Terminus helps marketing teams make the most of their budget and resources by unifying first and third-party data and offering a multi-channel approach for activating target accounts.
Sales Teams
- Sales teams can pursue the best accounts and contacts with confidence, using best-in-class data integrated into their CRM tools to generate pipeline that closes quickly.
Operations Teams
- Operations teams benefit from centralized data and augmented CRM data, which enhances their reporting dashboards and overall operational efficiency.
In summary, Terminus is a powerful platform that empowers GTM teams to identify, engage, and convert high-potential accounts through unified data, multi-channel engagement, and comprehensive analytics, ultimately driving revenue growth and pipeline efficiency.