Verenia CPQ - Short Review

Sales Tools



Product Overview of Verenia CPQ

Verenia CPQ is a comprehensive, enterprise-grade Configure, Price, Quote (CPQ) software designed specifically for the manufacturing industry, as well as wholesalers and retailers dealing with complex, configurable products. Here’s a detailed look at what the product does and its key features:



What Verenia CPQ Does

Verenia CPQ is an omnichannel sales enablement suite that simplifies and automates the sales process, particularly for businesses that handle complex physical products. It integrates CPQ, B2B eCommerce, and sales CRM capabilities into a single, user-friendly platform. This solution is tailored to help manufacturers, wholesalers, and retailers manage the quoting process efficiently, reduce errors, and enhance overall sales performance.



Key Features and Functionality

  • CAD Automation and 3D Product Visualization: Verenia CPQ stands out with its advanced CAD automation and 3D product visualization features, which enable sales teams and customers to configure and visualize complex products in real-time.
  • Guided Selling: The software includes a robust guided selling module that uses a rules engine to facilitate cross-selling and upselling. This feature helps sales reps to sell products more quickly and profitably by providing recommendations based on the customer’s needs.
  • Dynamic Pricing and Quoting: Verenia CPQ offers dynamic pricing rules and a click-by-click pricing functionality that simplifies the pricing and quoting process, even for complex algorithms and multi-layered discount schemes.
  • Bill of Materials (BOM) and Routings: The software allows for the creation of dynamic custom BOMs and Routings, eliminating the need for pre-set definitions for numerous product structures and routings. This feature is particularly useful for custom jobs and complex product configurations.
  • B2B eCommerce Integration: Verenia CPQ includes built-in B2B eCommerce capabilities that streamline the online purchasing process, enabling seamless integration with all online shopping cart solutions.
  • Proposal Generation and Contract Management: The platform generates accurate quotes and proposals, and it also manages contract negotiations and document generation, including e-signature capabilities.
  • CRM and ERP Integrations: Verenia CPQ natively integrates with popular CRM and ERP systems such as NetSuite, Epicor, Syspro, Microsoft Dynamics, and Salesforce, ensuring smooth data flow and process automation across different systems.
  • User-Friendly Interface: The software features an Amazon-like interface that is easy to set up and use, reducing training time and errors associated with manual price configuration and quoting. Users can access and manage sales activities from any device, including desktops, laptops, tablets, and smartphones.
  • Role-Based Access Control: Verenia CPQ provides role-based access controls, allowing product managers to edit product data and adjust pricing while ensuring that sensitive information is only accessible to authorized personnel.
  • Error Reduction and Efficiency: The software significantly reduces errors in the quoting and ordering process, saving time and resources. It also streamlines the sales workflow, enabling sales teams to focus more on client interactions and lead generation.

In summary, Verenia CPQ is a powerful tool for businesses dealing with complex products, offering a suite of features that automate and optimize the sales process, enhance product visualization, and integrate seamlessly with various business systems.

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