Product Overview of Analyzify
Analyzify is a comprehensive data analytics and tracking solution specifically designed for Shopify store owners, aiming to streamline and enhance their e-commerce data collection and analysis.
What Analyzify Does
Analyzify acts as a bridge between your Shopify store and various marketing and analytics platforms, providing seamless integration and accurate data flow. It helps merchants make the most out of their e-commerce data by offering a robust setup for tracking, analyzing, and optimizing their online store’s performance.
Key Features and Functionality
Integration with Multiple Platforms
Analyzify connects your Shopify store with over 10 major marketing and analytics platforms, including Google Analytics 4 (GA4), Google Ads, Facebook Ads, Bing Ads, and more. This integration enables unified and accurate data collection, making it easier to manage and analyze your data from a single, centralized dashboard.
Advanced Ecommerce Tracking
Analyzify offers extensive ecommerce tracking capabilities, including a wide range of events such as:
- Ecommerce Events: Add to Cart, View Cart, Begin Checkout, Purchase, and more.
- Additional Events: View Item List, Select Item, Remove from Cart, Add Shipping Info, Add Payment Info, and others.
- Additional Parameters: Collection Name, Coupon Code, Variant ID, SKU, Customer ID & LTV, and more.
Custom Events and Data Layers
Users can set up custom events tailored to their specific needs, such as menu clicks, banner engagements, and product page interactions. Analyzify uses advanced data layers injected into the theme files of your store, which standardize the information and make it processable by Google Tag Manager (GTM).
Google Tag Manager (GTM) and GA4 Integration
Analyzify works closely with GTM to process and pass data to various tracking platforms. The setup includes a comprehensive GTM container connected with data layers, ensuring all major marketing and tracking tags are covered. It is optimized for GA4, the latest version of Google Analytics, to provide enhanced ecommerce tracking.
Enhanced Conversions and Ads Tracking
Analyzify supports Google Ads Enhanced Conversions and Bing Ads pixels through GTM, allowing for seamless tracking of ad campaigns and conversions. This integration helps in optimizing ad performance and improving return on ad spend (ROAS).
Audit and Setup Services
The platform offers expert-led audits to identify and resolve tracking gaps, inefficiencies, and compliance risks. Analyzify provides done-for-you setup, store-level customizations, and data validation at no extra cost, ensuring your tracking setup is optimized and compliant with regulations like GDPR.
Compatibility and Security
Analyzify is compatible with all Shopify plans and integrates seamlessly using Online Store 2.0 App Embeds, Pixels API, or custom implementations. It is also compatible with top consent solutions like OneTrust, Cookiebot, and more, ensuring data collection is secure and compliant.
Benefits
- Actionable Insights: Analyzify delivers unified and accurate data, enabling informed business decisions.
- Optimized Campaigns: By feeding all available data to platforms like Google Ads, Analyzify helps in optimizing campaign performance and boosting ROI.
- Continuous Updates: The platform adapts to the latest market and platform changes, ensuring your tech stack remains optimized and compliant in real-time.
In summary, Analyzify is an all-in-one solution for Shopify merchants, offering comprehensive data analytics, advanced ecommerce tracking, and seamless integration with multiple marketing platforms, all designed to enhance data flow, provide deeper insights, and optimize business performance.