Awario is a comprehensive social media monitoring and analytics tool designed to help businesses stay abreast of online conversations that impact their brand, products, and services. Here’s a detailed overview of what Awario does and its key features:
What Awario Does
Awario is a web monitoring tool that constantly crawls the internet to find mentions of specified keywords. It covers a vast array of online platforms, including social media sites (Twitter, Instagram, Facebook), YouTube, Vimeo, blogs, news sites, forums like Reddit, and more. This extensive monitoring ensures that businesses are informed about relevant conversations in real-time, enabling them to respond promptly and manage their online presence effectively.
Key Features and Functionality
Monitoring & Listening
- Real-Time Monitoring: Awario tracks mentions of your keywords across the web in real-time, ensuring you are always up-to-date with the latest conversations.
- Boolean Search: Allows for highly specific searches using operators like AND, OR, and NOT, as well as exact phrase searches using quotation marks. This feature helps in refining search results to include only the most relevant mentions.
Alerts and Notifications
- Email Alerts: Users can set up daily or weekly email summaries of new mentions, ensuring important discussions are never missed.
- Alert Modes: Offers both Standard and Boolean alert modes, allowing users to monitor keywords with various levels of specificity and filters such as language, location, and historical data.
Data Management & Analysis
- Sentiment Analysis: Analyzes the sentiment of mentions to help businesses understand the public’s perception of their brand, products, or services.
- Analytics and Reports: Provides detailed analytics and reports on reach, brand sentiment, and share of voice. All data is exportable and can be visualized in customizable, white-label PDF reports.
Social Selling and Leads
- Leads Module: Identifies prospects looking for products or services similar to yours and those complaining about your competitors. This feature facilitates social selling opportunities and can significantly boost sales.
Influencer Identification and Marketing
- Influencer Discovery: Helps in identifying opinion leaders and brand advocates within your industry, which can be crucial for influencer marketing strategies.
Team Collaboration
- Multi-User Access: Allows team members to have different access levels to the Awario account, enhancing team collaboration and social media management.
Additional Features
- Mentions Organization: Organizes mentions into folders such as ‘Just found,’ ‘Unread,’ ‘Starred,’ ‘Done,’ and ‘All,’ making it easier to manage and prioritize responses.
- Competitive Analysis: Enables monitoring of competitors on top social media platforms to benchmark your online presence.
- Social Monitoring for SEO: Finds backlinks, unlinked mentions, and guest blogging opportunities to improve SEO efforts.
In summary, Awario is a powerful tool that offers a wide range of features to help businesses monitor their online presence, manage brand reputation, identify sales opportunities, and analyze market sentiment with high precision and flexibility.