Beam Us Up is a comprehensive search engine optimization (SEO) crawling software designed to help website owners and SEO analysts optimize and maintain the health of their websites. Here’s a detailed overview of what the product does and its key features:
What is Beam Us Up?
Beam Us Up is an all-in-one website auditing tool that performs in-depth technical, SEO, speed, and security audits. It is designed to identify and fix various website issues that could negatively impact organic rankings, user experience, and overall website performance.
Key Features and Functionality
SEO Audits
Beam Us Up conducts thorough SEO audits, checking over 150 parameters including meta title and description optimization, keyword usage in content, internal links structure, image optimization, and duplicate content problems. The audit provides a comprehensive SEO health score and highlights areas needing improvement.
Technical Audits
The software crawls every page on the site to identify critical technical issues such as broken links and images, duplicate pages and meta titles, missing alt text on images, incorrect use of headings tags, and empty or missing meta descriptions. This helps in strengthening the site architecture and SEO.
Page Speed Insights
Beam Us Up provides detailed page speed data, including page load time, Time to First Byte (TTFB), resources loading speed, and page size. It offers tips to optimize images and other resources, which is vital for a good user experience and SEO.
Mobile Friendliness Audit
The tool checks for mobile friendliness issues such as tap targets sizing, viewport meta tag, legible font sizes, and page layout reflow. Ensuring a seamless mobile experience is critical given the surge in mobile usage.
Security Audits
Beam Us Up performs security audits to identify vulnerabilities like insecure protocols usage, susceptibility to common exploits (e.g., XSS, SQLi), TLS implementation issues, and the use of old JavaScript libraries with vulnerabilities. This helps in fixing security loopholes before they can be penalized by crawlers.
Accessibility Audits
The software evaluates compliance with accessibility standards, including alt text for images, ARIA tags usage, color contrast, keyboard navigation, and heading structure. This makes the site more usable for individuals with disabilities.
CMS Technology Audits
For sites using Content Management Systems (CMS) like WordPress and Shopify, Beam Us Up audits elements such as plugins, themes, CMS version for security and feature updates, and hosting configuration. This ensures the CMS stack is updated and secure.
Competitive Site Audits
Users can crawl competitor sites to analyze their technical strengths and weaknesses, allowing for benchmarking and identifying areas for improvement.
Customization and Configuration
Beam Us Up offers customizable crawling guidelines, allowing users to set the crawling speed, include or exclude specific sections of the website, and prioritize certain areas. This flexibility makes it a valuable tool for targeted SEO optimization.
Reporting and Collaboration
The software generates detailed reports that can be exported as PDFs and customized with branding, notes, and insights. Audit reports can be shared with clients or team members, and comments can be added to discuss issues and assign tasks, simplifying project management.
Integration and Export Options
Beam Us Up integrates with tools like Google Analytics and Google Drive, allowing users to export data via MS Excel, Google Drive, or CSV. This enables users to relate their crawling data with other available metrics and make data-driven decisions.
Pricing
Beam Us Up offers a free version with limited features and two paid plans: the Standard plan at $29 per month, which includes features like unlimited URLs, custom source code search, and export options; and the Professional plan at $59 per month, which adds advanced features such as JavaScript rendering, custom extraction, and API access.
In summary, Beam Us Up is an indispensable tool for digital marketing, providing a wide range of features to audit website health, optimize SEO, improve page speed, ensure security, and enhance accessibility. Its flexibility, customizable reporting, and collaborative features make it a valuable asset for both small businesses and larger enterprises.
