Brand24 is a comprehensive social media monitoring and listening tool designed to help businesses understand and engage with online conversations related to their brand, products, and competitors. Here’s a detailed overview of what the product does and its key features:
What Brand24 Does
Brand24 is a media monitoring tool that collates public mentions of your brand, products, and competitors from across the web. It enables you to track social media communications, posts, and content related to your target keywords, providing valuable insights into online conversations. This data is crucial for making informed decisions in marketing campaigns, understanding trends, and actively improving your brand reputation through social listening.Key Features
Monitoring & Listening
- Brand24 monitors a wide range of online channels, including social media platforms (YouTube, Twitch, LinkedIn, Instagram, TikTok, Twitter, Facebook), websites, blogs, news sites, review sites, video descriptions, podcasts, and newsletters. It collects and analyzes mentions of your brand, competitors, and specified keywords.
Sentiment Analysis
- The tool uses AI-powered sentiment analysis to assess the sentiment of social media content, categorizing mentions as positive, negative, or neutral. This helps in identifying trends and reacting to customer feedback promptly.
Influencer Identification
- Brand24 identifies key influencers and their impact on the conversation around your brand. It provides metrics such as Voice Share and Influencer Score, helping you find the right partners for your marketing strategies.
Reporting & Dashboards
- The platform offers customizable reports, dashboards, and data export options (PDF, Excel). Users can create custom feeds and receive real-time alerts for relevant media mentions. The dashboards provide quick visualizations of media coverage and analytics.
Analytics & Metrics
- Brand24 provides a range of analytics, including post performance, follower analysis, competitor analysis, and attribution metrics. It also analyzes the performance of hashtags and identifies trending topics and trends within your projects.
AI-Powered Insights
- The tool leverages advanced machine learning and NLP technologies to convert raw data into actionable insights. Features include AI-powered anomaly detection, topic analysis, and a personal AI assistant that provides instant knowledge and suggestions for brand growth.
Geographic Coverage
- Brand24 offers geographic coverage, allowing you to monitor mentions at a national level and understand the regional impact of your brand.
Customer Support
- The platform provides dedicated customer support through email, chat, and Slack notifications, ensuring users get the help they need promptly.
Pricing Plans
Brand24 offers four main pricing plans:- Individual: Starting at $99 per month (monthly) or $79 per month (annually), suitable for one user with limited features.
- Team: Starting at $179 per month (monthly) or $149 per month (annually), includes all features from the Individual plan plus additional capabilities.
- Pro: Starting at $249 per month (monthly) or $199 per month (annually), offers more advanced features and higher usage limits.
- Enterprise: Custom pricing for large-scale businesses with extensive needs.