Product Overview of BrightEdge
BrightEdge is a comprehensive and enterprise-grade SEO and content performance marketing platform designed to empower marketers with the tools and insights necessary to enhance their digital presence, engage customers effectively, and measure performance for superior content marketing success.
What BrightEdge Does
BrightEdge helps marketers discover the true intent behind search queries, create highly visible and engaging content, and measure and improve their digital content performance. The platform integrates search intent discovery, optimized content creation, and SEO measurement into a single, cohesive environment. This allows businesses to optimize their content strategies, increase organic traffic, and drive revenue.
Key Features and Functionality
Content Performance and Optimization
- Content Performance Recommendations: BrightEdge uses a proprietary algorithm to analyze targeted keywords, pages, search volume, difficulty, and the competitive landscape, providing a customized plan to improve content performance.
- Page Manager: Offers prescriptive best practices for on-page, backlink, internal links, and social recommendations to guide content optimization.
- ContentIQ: An advanced SEO technology site auditing solution that identifies critical site errors and integrates with other platform features to monitor and correct issues.
Competitive Analysis and Insights
- Share of Voice: Provides an instant snapshot of competitors in your space for any group of keywords or product line, allowing for deeper analysis of their strategies.
- Competitive Recommendations: Automatically generates recommendations prioritized by impact, risk, and difficulty to help focus on the best opportunities to increase traffic and revenue.
Backlink Management
- Backlink Tracking and Analysis: Offers comprehensive backlink management, including tracking, discovery of high-quality backlinks, and competitive backlink insights with actionable recommendations.
- Integration with Majestic and Moz: Seamlessly integrates with industry-leading backlink databases to provide a comprehensive view of backlink portfolios.
Social Media Integration
- Social Recommendations: Provides clear recommendations on where to focus social media activities to improve search engine rankings and engagement.
- Social Site Audit: Designed in conjunction with Facebook, this feature helps measure Open Graph implementation and Facebook engagement.
Data and Analytics
- Data Cube: The industry’s gold standard in SEO research, helping to formulate keyword target lists to maximize ROI.
- Keyword Reporting: Understand how well you attract and engage with your target audience at the keyword level.
- StoryBuilder: Create SEO and content marketing dashboards to monitor website performance and elevate the role of your website.
Project Management and Collaboration
- Tasks & Workflow: Accelerates team collaboration with built-in project management tools designed for enterprise environments.
Integrations and Security
- Integration with Other Tools: BrightEdge integrates with various platforms such as Adobe’s Digital Marketing Suite, Google Analytics, Coremetrics, and Webtrends to provide comprehensive insights.
- Cloud Infrastructure and Security: Ensures reliable, scalable, and secure data processing, with a proven methodology around data integrity and security comparable to that of the largest US banks.
Global and Local SEO
- Global Content Performance: Enables content performance management across 128 countries, maintaining brand consistency worldwide while accommodating local nuances.
- Hyperlocal and Mobile SEO: Helps bridge the gap between digital and physical locations and optimizes content for mobile consumers to win micro-moments.
In summary, BrightEdge is an all-encompassing platform that combines advanced SEO technology, competitive analysis, content optimization tools, and comprehensive data analytics to help businesses optimize their digital strategies and achieve superior content marketing success.