BrightLocal is a comprehensive web-based platform designed to streamline and enhance local search marketing efforts for businesses and marketing agencies. Here’s an overview of what the product does and its key features:
What BrightLocal Does
BrightLocal is an all-in-one solution for managing local SEO, reputation, and business listings. It is tailored to help businesses improve their online visibility, manage their reputation, and optimize their local search rankings. The platform is trusted by over 10,000 businesses and 3,500 SEO and marketing agencies worldwide.
Key Features and Functionality
Local Rank Tracking
BrightLocal offers robust tools for tracking local rankings, including the Local Search Grid and Geolocation Rank Tracker. These tools allow you to analyze your site’s performance at the local level, identify key keywords, and understand your competitors’ strategies. The platform provides in-depth reporting, including SERP screenshots, keyword groups, and customized reports, all of which can be white-labeled for client presentations.
Reputation Management
The Reputation Manager feature enables you to collect, monitor, and showcase reviews across over 80 review sites. You can generate new reviews using customizable templates, monitor historical review data, and respond to new reviews directly from the platform. This tool helps in building and maintaining a strong online reputation by guiding customers to leave reviews on the most impactful sites.
Listings Management
BrightLocal’s Listings Management tool helps you manage and maintain accurate online business listings across various platforms. It allows you to build, fix, and protect listings from rogue edits, ensuring consistency in your business information. The service also offers an API solution for easy setup and management of listings, all from a single dashboard.
Citation Builder
The Citation Builder service is designed to enhance your local search visibility by adding your business to relevant directories and maps apps. You can submit listings to up to 100 websites simultaneously and use the citation audit tool to clean up existing listings, removing duplicates and inaccuracies. This service is priced separately but integrates seamlessly with the BrightLocal platform.
Reporting and Analytics
BrightLocal provides powerful reporting tools that analyze organic and local search rankings, business listings, customer reviews, Google My Business insights, Google Analytics data, and social interactions. These reports can be customized and shared with clients, helping you keep them informed and educated about their local marketing performance.
Dashboard and Location Management
The platform offers a centralized dashboard where you can manage all your locations. Each location has its own Location Dashboard Summary, providing a concise overview of reports and insights. You can set locations as either Active or Ad-hoc, with Active locations allowing for recurring reports and other advanced features.
Additional Features
- White Label Reports: BrightLocal allows you to create white-labeled reports and dashboards, adding your company’s logo and colors to make the reports look professional and branded.
- API Access: For advanced users, BrightLocal offers API access to develop custom services, with pricing based on the number of requests.
- Lead Generation: Marketing agencies can use BrightLocal to generate high-quality leads by offering free, white-labeled SEO audits and identifying potential issues to convert leads into clients.
In summary, BrightLocal is a robust platform that simplifies local marketing by providing a suite of tools for rank tracking, reputation management, listings management, citation building, and comprehensive reporting. Its user-friendly interface, customizable features, and scalable pricing make it an ideal solution for both small businesses and large marketing agencies.