Inkybee is a comprehensive and powerful suite of tools designed to streamline and enhance blogger outreach and influencer marketing efforts. Here’s a detailed overview of what Inkybee does and its key features:
What Inkybee Does
Inkybee is tailored for digital marketing professionals, particularly those involved in blogger outreach and influencer marketing. It automates and simplifies the process of finding, engaging, and tracking interactions with influential bloggers and social media personalities. This tool is essential for brands and organizations looking to leverage influencer marketing to reach their target audiences effectively.Key Features and Functionality
Research and Discovery Tools
- Blog Search: Inkybee features a powerful search engine that delivers instantaneous results, allowing users to search for blogs based on advanced criteria such as visibility, engagement, SEO metrics, language, and location.
- Ongoing Blog Discovery: The platform continuously scours the web to find new and relevant blogs, highlighting fresh influencer opportunities.
- Influence Review: Users can assess a blogger’s influence by analyzing metrics like audience size, engagement levels, posting frequency, social media connections, and SEO-based metrics.
- List Management and Segmentation: Inkybee allows users to manage their research in client-based lists and folders and segment these lists for a more detailed analysis of bloggers within specific sectors.
Outreach Tools
- Target Blog Lists: Track, manage, and view engagement levels for target bloggers, enabling better campaign organization.
- Contact Management: Create contacts from suggested email addresses and automatically connect with bloggers’ social media profiles within the app.
- Relationship Tracker: Annotate all interactions with bloggers to maintain a record of relationships and add date-stamped notes.
- Lists in Twitter: Create Twitter lists for influencers to easily track their activity.
Monitoring and Reporting
- Keyword Monitor: Monitor the blogosphere for specific campaign keywords and receive automated emails when target bloggers mention these keywords.
- Campaign Measurement: Inkybee provides detailed analysis of campaign performance, including metrics on audience size, engagement levels, links to the website, and traffic generated from blog posts. This data can be integrated with Google Analytics for precise traffic tracking.
- Reporting: Generate white-labeled, downloadable reports on campaign performance, relationship tracking, and sector overviews. These reports can be shared with clients and internal teams.
Additional Tools
- Twitter Influencer Analysis: Identify influencers among the followers or friends of any Twitter profile, a feature available to paying users.
- Sector Overview Report: Provide clients with a dynamic, continuously updating view of top sector influencers via a private web-based URL or downloadable PDF.