Product Overview: InLinks
InLinks is an advanced, entity-based Semantic SEO tool designed to enhance and automate various aspects of search engine optimization (SEO) for websites. Here’s a detailed look at what InLinks does and its key features.
What InLinks Does
InLinks primarily focuses on optimizing on-page content, automating internal linking, and enhancing schema markup. It uses a proprietary semantic analyzer and knowledge graph to deliver expert-level data, helping websites improve their SEO performance.
Key Features and Functionality
Internal Linking Automation
InLinks automates the process of creating internal links within your website’s content. Once an entity is associated with a target page, the tool identifies internal linking opportunities using entity synonyms detected in your content. These links are built into text paragraphs, taking context into account, and can be reviewed and edited from the dashboard before being automatically added using InLinks’ JavaScript code. Users can choose between a flat link architecture or a silo architecture.
Real-Time Trends
This feature allows you to track changes in interest for thousands of topics and subjects in real-time, divided by industry. This helps in creating on-trend content by showing what people are currently interested in through graphs and percentage changes.
SERPS Analysis
InLinks provides insights into your competitors’ content, including the number of inbound links, targeted keywords, main topics, and article length. This information is crucial for identifying opportunities to link out to relevant content and optimizing your internal linking strategy.
User Intent
This feature analyzes the search queries users enter before visiting your site, providing insights into their interests and needs. It displays volume and interest trends as percentages and graphs, helping you better understand user intent and tailor your content accordingly.
Topic Analysis
InLinks collates and organizes information by category, offering a high-quality data set for understanding topics. For each topic, you can access definitions, related topics, and relevant questions, which aids in creating comprehensive and contextually relevant content.
Schema Automation
The tool automates the process of building and publishing JSON schema codes for your website, connecting your content to knowledge graphs within popular search engines like Google. This ensures your content appears in various Google services, including Search, Discover, and Voice Search.
Time-Saving and Technical Skills
InLinks saves time by automating tasks such as building schema for all pages on your website, a process that often requires technical skills in JSON coding. It provides a view of the code for various schema types, from FAQs snippets to other attributes, bridging the technical skills gap for many SEO professionals.
Website Pages and Content Briefs
The tool offers detailed reports on top website pages, manually added pages, audited pages, content briefs, and target pages. It allows you to associate topics with specific pages, conduct topic gap analysis, and build internal links to target those pages. InLinks also helps in creating content briefs by suggesting relevant topics and questions with a relevancy score.
Keywords and Research Tool
Released in June 2022, this feature provides a comprehensive topics and keywords research tool. It goes beyond just listing keywords and search volumes by showing keyword context and suggesting relevant other topics and questions with a relevancy score. This tool helps in creating well-rounded content briefs that include all the necessary topics and questions.
Conclusion
In summary, InLinks is a powerful SEO tool that streamlines internal linking, schema markup, and content optimization, providing valuable insights into user intent, trends, and competitor analysis. Its automation features and comprehensive data sets make it an indispensable tool for enhancing SEO strategies and improving website performance.