Product Overview of Klear
Klear, now an integral part of the Meltwater ecosystem, is a comprehensive influencer marketing management platform designed to help brands and agencies build, execute, and optimize their influencer marketing campaigns.
What Klear Does
Klear serves as an end-to-end solution for managing influencer marketing programs. It enables users to discover, engage, and analyze the performance of influencers across various social media platforms, including Instagram, Twitter, Facebook, YouTube, TikTok, and Twitch. The platform is geared towards enhancing the efficiency and effectiveness of influencer marketing strategies.
Key Features and Functionality
Influencer Discovery
- Klear boasts a vast database of around 30 million influencer profiles, utilizing an AI algorithm to help users find the most suitable influencers for their campaigns. The platform offers advanced search capabilities with multiple filters to segment and identify relevant influencers based on specific criteria.
Relationship and Campaign Management
- The platform includes an all-in-one relationship management tool that allows users to message influencers, manage campaigns, track ROI, and monitor results all in one place. It also integrates contract management and payment processing, streamlining the entire campaign execution process.
Reports and Analytics
- Klear provides detailed analytics and reporting features to measure campaign performance. Users can track metrics such as brand awareness, engagement, conversions over time, and overall sales related to their campaigns. Reports can be exported in various formats, including PDF, Google Slides, and CSV.
Influencer Insights and Scoring
- The platform uses a sophisticated AI algorithm to generate a 0-100 Klear Influencer Score, which quantifies an influencer’s influence based on dozens of metrics. This score helps in identifying influencers who can drive the most impact for a brand. Additionally, Klear offers comprehensive audience demographics segmented by age, gender, location, and interest, ensuring that the influencer’s network aligns with brand goals.
Brand Safety and Authenticity
- Klear includes a Brand Safety feature that screens for audience authenticity and explicit language, ensuring that brands collaborate with influencers who support their values and do not contradict their brand ethos. The platform also detects fake followers, engagements, and auto-bots using AI-powered technology.
Campaign Tracking and Performance Analysis
- Users can track campaign performance across multiple social media platforms, including Instagram Stories and other trending content formats. The True Reach Functionality helps in better analyzing Influencer ROI, and the platform offers influencer benchmarking to assess reach and engagement relative to peers.
Integration with Meltwater
As of April 1, 2024, Klear’s communications and product login have been integrated into the Meltwater website and social channels. This transition ensures that customers and creators continue to use the same workspace they are familiar with, without needing to change any passwords or login credentials. The integration aims to leverage Meltwater’s global resources to accelerate Klear’s growth and innovation in the influencer marketing space.