Overview of Raven Tools
Raven Tools is a comprehensive, cloud-based SEO, marketing, and auditing platform designed to streamline and enhance various aspects of digital marketing. Founded in 2004 and acquired by TapClicks in 2017, Raven Tools is tailored for use by agencies, media companies, in-house marketers, and freelancers.
Key Features and Functionality
1. Site Auditor
The Site Auditor is a standout feature, offering an exhaustive analysis of your website’s technical SEO. It crawls your site to identify issues such as missing alt text on images, broken internal and external links, duplicate content, and page load speed problems. This tool provides unparalleled depth in technical analysis, ensuring no potential issues are overlooked.
2. Competitor Research
Raven Tools allows for detailed competitor research, enabling you to compare your site with competitors based on metrics like total backlinks, Citation Flow, Trust Flow, Moz Domain Authority, average PageSpeed, and social shares. This feature helps you gain a competitive edge by understanding your competitors’ strengths and weaknesses.
3. Keyword Research
The keyword research feature is straightforward and effective, allowing you to discover long-tail keyword variations, analyze keyword competition, and identify search volume trends. While it may not be as advanced as some dedicated keyword tools, it is more than sufficient for most SEO campaigns.
4. Backlinks Explorer
This feature provides a link analysis tool powered by data from Majestic SEO. It helps in identifying toxic links, managing link building campaigns, and tracking backlink profiles. Although not as robust as some other link analysis tools, it adds significant value as part of the overall package.
5. Rank Tracker
Raven Tools’ rank tracking feature supports multiple search engines, including Google, Bing, Yahoo, and Baidu. This is particularly useful for businesses targeting international markets or optimizing for search engines beyond Google. You can track keywords on-demand by search engine, location, and device.
6. Search Analytics and Google Analytics Integration
The tool integrates seamlessly with Google Search Console and Google Analytics, providing a holistic view of your site’s performance. You can track search performance, visualize changes in average positions for key terms, and monitor organic traffic changes all within the Raven Tools dashboard.
7. Semantic Analyzer
Using IBM Watson technology, the Semantic Analyzer offers AI-powered content insights by analyzing competitor content for semantic relationships and topic clusters. This feature can uncover new content opportunities and provide unique perspectives on competitor strategies.
8. Reporting and Automation
Raven Tools features a powerful report builder that allows you to create, automate, and store custom reports. You can integrate data from various analytics services, including Google Analytics, Search Console, Bing Webmaster Tools, and social media platforms. Reports can be scheduled, automated, and delivered via email or presented as responsive web pages with customizable logos and domains.
9. Content Management
The platform allows you to manage and optimize content directly from the dashboard. You can post to multiple WordPress installs, order content for your site, and utilize upcoming content optimization tools to enhance your ranking.
10. Additional Integrations
Raven Tools integrates with a wide range of services, including email marketing tools like Campaign Monitor, CallRail for call tracking, and social media platforms like Facebook, Twitter, YouTube, and LinkedIn. This comprehensive integration ensures all your marketing data is centralized and easily accessible.
In summary, Raven Tools is a robust and versatile platform that consolidates various SEO, marketing, and auditing tools into one user-friendly interface, making it an invaluable resource for digital marketers aiming to streamline their workflows and enhance their online presence.