Product Overview: SEOTools For Excel
SEOTools For Excel is a powerful add-on solution designed to integrate SEO data and analysis directly into Microsoft Excel, streamlining the process of SEO optimization and data analysis for online marketers and SEO professionals.
What it Does
SEOTools For Excel allows users to gather and analyze SEO data from various third-party sources without the need to leave the Excel interface. This tool automates the process of pulling data from multiple sources, making it a significant time-saver for those involved in SEO tasks.
Key Features and Functionality
On-Page SEO Analysis
SEOTools For Excel provides a comprehensive set of functions for on-page SEO optimization. Key features include:
- HtmlTitle: Extracts the HTML title tag for each URL.
- HtmlMetaDescription: Returns the meta description for each URL.
- Htmlh2, HtmlH2, HtmlH3: Provides the text in the respective h2, H2, and H3 elements of each page.
- WordCount: Adds a column to your Excel sheet with the word count of every page listed.
- Keyword Density: Offers information on the keyword density of a page.
Off-Page SEO Analysis
For off-page SEO, the tool includes features such as:
- CheckBacklink: Allows you to monitor backlinks pointing to a given page, including the status (Follow, Nofollow) and anchor texts used.
Integrations and Connectors
SEOTools For Excel supports a wide range of integrations with popular SEO tools and services, including:
- Google Analytics
- Google Ads
- Google Search Console
- Majestic
- Ahrefs
- DeepCrawl
- Google PageSpeed
- Google Trends
- Link Research Tools
- Moz
- SearchMetrics
- SEMRush
These integrations enable users to pull data from these sources directly into Excel, customizing their own metrics and dashboards.
Custom Connectors
Users have the flexibility to create their own custom connectors using an XML format, allowing integration with additional APIs and data sources via the Connectors Manager in Excel.
DataForSEO Connector
A notable integration is the DataForSEO Connector, which provides access to organic and paid search data, including:
- SERP results from Bing and Yahoo
- Search volume and keyword statistics
- Ads traffic and CPC estimations
- Historic keyword trends
- Related keywords and keyword suggestions
- Ranked keywords and relevant pages for a website.
Benefits
- Time-Saving: Automates the process of gathering data from multiple sources, reducing the need for manual data export and import.
- Comprehensive Analysis: Offers a wide array of functions for both on-page and off-page SEO analysis.
- Customization: Allows users to create custom connectors and integrate data from various tools into a single workspace.
- Efficient Data Management: Enables quick and easy analysis of SEO data within the familiar Excel interface.
SEOTools For Excel is an indispensable tool for anyone involved in SEO, providing a centralized and efficient way to manage and analyze SEO data, thereby enhancing the overall SEO optimization process.