Product Overview: SERPstat Rank Tracker
The SERPstat Rank Tracker is a robust and comprehensive tool within the SERPstat suite, designed to help SEO professionals, digital marketers, and businesses monitor and optimize their keyword rankings and overall SEO performance.
What the Product Does
The SERPstat Rank Tracker is primarily used to track the rankings of your keywords across various search engines, devices, and geographic locations. It provides a holistic view of your SEO performance by monitoring your website’s visibility, ranking positions, and competitor analysis. This tool is essential for content marketers and SEO specialists who need to optimize their websites for better search engine rankings.
Key Features and Functionality
Global and Local Rank Tracking
The Rank Tracker supports tracking keyword rankings across different locations, languages, and devices (desktop and mobile), enabling users to optimize their websites for both global and local search visibility.
Competitor Analysis
It allows users to monitor competitors’ keyword rankings, search visibility, and domain performance. This feature provides valuable insights into competitors’ SEO strategies and helps identify opportunities for improvement.
SERP Features Tracking
The tool tracks the presence of SERP features such as featured snippets, local packs, and knowledge panels, where the website or competitors appear. This helps users understand their visibility in search results and optimize accordingly.
Historical Data and Trend Analysis
The Rank Tracker provides historical ranking data, allowing users to analyze trends over time and assess the impact of changes on their SEO performance. The “Positions History” report displays a domain’s ranking history, showing the best position for each date and keyword.
Keyword Grouping and Filtering
Users can group and filter keywords by various parameters, making it easy to organize and analyze large keyword sets. This includes using tags to display information for a particular group of keywords.
Custom Reports and Alerts
The tool generates customizable reports with data visualizations and sends alerts for significant ranking changes. This feature is particularly useful for sharing insights with clients or stakeholders.
Integration with SERPstat Suite
The Rank Tracker integrates seamlessly with other SERPstat tools, such as Keyword Research, Backlink Analysis, and Site Audit, providing a comprehensive SEO strategy. This integration allows for a holistic approach to SEO management.
Tracking Settings and Flexibility
Users can specify the tracking type, such as tracking the whole website, project domain only, whole site including subdomains, by exact URL, or by URL prefix. The tool also allows switching between tracked domains within a project and selecting specific search regions or dates for data display.
User-Friendly Interface
The Rank Tracker is designed with an intuitive interface that makes it easy to set up and manage rank tracking projects. This user-friendly design ensures that users can quickly navigate and utilize the tool’s features without extensive training.
Pricing Plans
The SERPstat Rank Tracker is available under several pricing plans:
- Lite Plan: $69/month, includes access to Rank Tracker, 4,000 tracked keywords, 10,000 pages to audit, and basic SEO tools.
- Standard Plan: $149/month, includes 6,000 tracked keywords, 20,000 pages to audit, and additional features like historical data.
- Advanced Plan: $299/month, includes 12,000 tracked keywords, 50,000 pages to audit, and priority support.
- Enterprise Plan: $499/month, includes 25,000 tracked keywords, 75,000 pages to audit, and full access to all features.
In summary, the SERPstat Rank Tracker is a powerful tool that offers comprehensive rank tracking capabilities, competitor analysis, and integration with a broader suite of SEO tools, making it an invaluable resource for anyone involved in SEO and digital marketing.