Product Overview of Sitebulb
Sitebulb is a comprehensive website auditing tool designed specifically for SEO professionals, offering a robust set of features to help users identify, analyze, and fix technical SEO issues efficiently. Available in both Desktop and Cloud versions, Sitebulb caters to a wide range of users, from individual SEOs to large-scale agencies and organizations.
Key Functionality
- Website Crawling: Sitebulb features a powerful website crawler that can find every page on a website. It uses an Evergreen Chromium rendering engine, similar to Googlebot, allowing users to see exactly how pages are rendered and how they differ from the source code. This includes the ability to crawl and render JavaScript, as well as mobile crawling, ensuring a thorough analysis of the website’s structure and content.
Key Features
- Audit Workflow and Hints: Sitebulb provides an intuitive audit workflow that presents users with a list of prioritized and categorized issues, known as “Hints.” These hints explain each issue and its potential impact, enabling users to identify problems and opportunities quickly and start implementing fixes sooner.
- Audit Scheduling and Automation: Users can set up scheduled and recurring audits, eliminating the need to manually initiate crawls. This feature allows for automated audits to run at specified times, ensuring consistent monitoring without manual intervention.
- Data Visualization and Reporting: Sitebulb offers extensive data visualization tools, including interactive pie charts, bar graphs, timelines, and crawl maps. Users can customize PDF reports to include specific data points, making it easier to communicate findings and recommendations to stakeholders. The tool also supports seamless integrations with Looker Studio, Google Sheets, Google Analytics, and Search Console.
- Performance Audits: Sitebulb performs comprehensive website performance audits, collecting Core Web Vitals metrics and conducting Lighthouse performance tests across the entire website. This allows users to identify performance issues at scale, spot template-based problems, and prioritize fixes based on user-centric metrics.
- Advanced SEO Analysis: The tool includes a wide range of SEO-related features such as link analysis, page speed insights, structured data testing, content analysis, internal linking, duplicate content detection, broken link detection, redirect chains analysis, XML sitemap analysis, robots.txt analysis, and hreflang validation. It also detects security issues and allows for custom crawl configurations.
- Customization and Flexibility: Sitebulb is highly customizable, allowing users to choose their own data columns, filters, and sorting options to find specific issues at the URL level. This flexibility makes it easier to dig into detailed data and address specific SEO concerns.
- Export and Collaboration Tools: Users can easily export data into convenient files that can be shared with development teams, facilitating collaboration and ensuring that all structured data is correctly implemented and any errors are addressed promptly.
Benefits
- All-in-One Solution: Sitebulb combines the features of multiple individual tools into one platform, providing a comprehensive suite for technical SEO audits, performance testing, and data analysis.
- Scalability: Whether using the Desktop or Cloud version, Sitebulb scales with the user’s needs, offering “all you can eat” crawling without limitations on crawl credits or project limits.
- User-Friendly Interface: Known for its ease of use, Sitebulb provides friendly nudges and intuitive workflows, making it accessible to both beginners and experienced SEO professionals.
In summary, Sitebulb is a powerful and versatile tool that streamlines the process of website auditing, performance analysis, and SEO optimization, making it an indispensable asset for any SEO professional.