Overview of STAT Search Analytics
STAT Search Analytics is a comprehensive SEO tool designed to provide granular search data, enabling users to scale, pivot, and optimize their SEO strategies effectively. Developed by Moz, STAT is tailored for businesses and SEO professionals who need detailed insights into their search engine performance.
Key Features and Functionality
Daily and Global Tracking
STAT allows users to track keywords on a daily basis, whether it’s a thousand keywords or a million, across the globe. This includes monitoring SERPs (Search Engine Results Pages) in various markets and on different devices.
Competitor Intelligence
The tool offers infinite site tracking, automating insights and providing customizable alerts to keep users informed about their competitors’ activities. This helps in staying ahead in the competitive landscape by monitoring changes in competitors’ visibility and share of voice.
Local and Mobile SERPs
STAT tracks local and mobile SERPs, providing pinpoint accuracy on how search results vary by location and device. This is crucial for understanding how customers are searching and interacting with content in different contexts.
Share of Voice and Market Analysis
Users can analyze the share of voice for specific keyword sets or entire markets, gaining insights into their visibility and that of their competitors. This metric helps in understanding market dynamics and identifying opportunities for growth.
Keyword Segmentation and Tagging
The tool features a “Tags tab” that allows users to group and compare keyword performance. This helps in getting a comprehensive view of SEO strategy progress and identifying areas that need attention. Users can set specific date ranges and view metrics such as average rank and top 10 changes.
Customizable Dashboards and Reporting
STAT offers customizable dashboards and integrates with Google Data Studio, making it easy to create and share detailed reports with clients. Users can pull live data into these reports, providing clear and actionable insights.
API Access and Data Flexibility
The tool provides API access and a flexible web app, allowing users to access and manipulate their data without restrictions. This includes features like data exports, historical data access, and on-demand crawls.
Additional Features
- Automated Alerts: Customizable alerts to keep users informed about significant changes.
- Backlink Analysis and Site Audits: Tools to analyze backlinks and perform site audits.
- Content Performance: Insights into how content is performing in search results.
- Dedicated Support: Expert support, including training and custom insights, is available for all clients.
Pricing
STAT Search Analytics is priced starting at $720 per month for tracking up to 6,000 keywords. This plan includes fresh rank tracking, insights into Google’s SERP features, custom views, dedicated training, and competitive landscape analysis powered by share of voice metrics.
Conclusion
STAT Search Analytics is a powerful tool for SEO professionals and businesses, offering a wide range of features that provide deep insights into search engine performance. Its ability to track keywords globally, analyze competitors, and offer customizable reporting makes it an invaluable asset for optimizing SEO strategies.