Product Overview of Traackr
Traackr is a comprehensive and data-driven influencer marketing platform designed to help brands, agencies, and marketers manage and optimize their influencer marketing campaigns with precision and effectiveness.
What Traackr Does
Traackr is one of the pioneering tools in the influencer marketing space, offering a suite of services that include influencer search and discovery, relationship management, and campaign management. The platform is built to handle complex influencer programs while remaining versatile enough for smaller teams.
Key Features and Functionality
Influencer Discovery
Traackr’s influencer discovery feature is highly robust, allowing users to search through a vast database of influencers using various filters such as topic keywords, locations, languages, age, gender, brand affinities, and psychographic data of their followers. This ensures that brands can identify and engage with influencers who are most relevant to their specific needs.
Relationship Management
The platform offers advanced relationship management tools, enabling users to create custom groups and segments of influencers based on shared interests, topics, or other criteria. Users can maintain a unified record of collaborations, track brand safety, and add personal details and notes to influencer profiles. This feature also includes the ability to assign relationship ownership, define engagement workflows, and send personalized emails directly from the app.
Campaign Management
Traackr’s campaign management module is highly detailed and functional. It allows users to manage all aspects of influencer collaborations, including paid sponsorships, affiliate campaigns, product sends, and events. The platform provides tools for inviting creators, tracking campaign status, negotiating fees based on past performance data, and managing contracts and deliverables. It also integrates with Shopify for automated product fulfillment and tracks content performance and sales attribution.
Data Analytics and Reporting
Traackr stands out with its extensive data analytics and reporting capabilities. The platform aggregates all campaign content and associated data, providing detailed insights into campaign performance, including metrics such as cost per view, cost per engagement, and cost per post. The “Efficiency” page breaks down total spend against other key metrics, and users can generate comprehensive reports to measure campaign success and ROI.
Performance Tracking and Optimization
Users can access performance data for each influencer and campaign, track spending, and report on the impact of each influencer. The platform helps identify which influencers perform best and what type of content drives the most impact, enabling brands to optimize their future influencer marketing investments.
Collaboration and Task Management
Traackr facilitates team collaboration with features such as task management, where users can create and assign tasks to team members with due dates. The platform also allows for integrated email communication, deliverables tracking, and collaborative content approval, ensuring smooth coordination among team members and with influencers.
Payment and Compliance Management
The platform handles influencer payment processes, including tracking, tax compliance, and spend optimization. Users can send payments globally in local currencies directly from the app and track the status of payments and overall campaign spend.
Additional Benefits
- Market Benchmarking: Traackr provides access to the largest global influencer data set, allowing brands to benchmark their performance against competitors and make informed decisions.
- Customization: The platform offers the ability to customize data fields and workflows to fit specific program needs.
- Expert Support: Traackr is supported by a team of experts who help brands develop strategic influencer programs and measure their impact effectively.
In summary, Traackr is a powerful tool for influencer marketing that combines advanced discovery, relationship management, campaign management, and analytics to help brands build authentic relationships with influencers and achieve significant campaign success.