WhiteSpark Overview
WhiteSpark is a comprehensive suite of tools and services designed to help businesses enhance their local search rankings, manage their online reputation, and optimize their local SEO efforts.
What WhiteSpark Does
WhiteSpark is tailored for businesses that need to improve their visibility in local search results. It provides a range of tools that help in creating, managing, and optimizing business listings across various online directories and citation sources. This ensures that businesses appear prominently when potential customers search for services in their local area.Key Features and Functionality
Local Citation Management
- The Local Citation Finder tool allows businesses to identify and manage all online mentions of their brand, including citations, links, domain authority, and the date of each citation. It also helps in discovering new citation opportunities by analyzing competitors’ citations and providing a list of potential domains for submission.
Local Rank Tracking
- The Local Rank Tracker is a powerful tool for monitoring local search rankings. It offers geo-location tracking, competitor monitoring, keyword segmentation, and the ability to track rankings on Google, Bing, and even YouTube. This tool allows for filtering searches by country, city, zip or postal code, or specific geo-coordinates, making it highly effective for local SEO.
Review and Reputation Management
- WhiteSpark’s Reputation Builder and Review Checker tools enable businesses to monitor and manage their online reviews across multiple platforms, including Google, Facebook, Yelp, and more. Features include review alerts, the ability to respond to reviews directly from the platform, and customizable reporting to track review performance over time.
Integration Capabilities
- WhiteSpark integrates with several key platforms such as Google My Business, Yelp, Facebook, and Apple Maps, allowing businesses to manage their listings and reviews from a single interface.
Analytics and Reporting
- The platform provides detailed analytics and custom reports, giving businesses valuable insights into their local search performance. This includes screenshot capturing for graphs, charts, and lists, which can be saved for future reference.
User Interface
- WhiteSpark boasts a user-friendly interface with a clean and modern design. The dashboard offers an overview of local search rankings and online reputation, along with alerts for new reviews or mentions. The navigation is intuitive, making it easy for businesses to use the tool effectively.
Additional Tools
- Other tools include the Review Handout Generator and Google Review Link Generator, which help in soliciting reviews from customers and making it easier for them to leave reviews on Google.
Pricing and Services
- WhiteSpark offers various pricing plans for its different tools and services, including the Local Rank Tracker, Local Citation Finder, and Reputation Builder. There are also SEO services, listings services, and a Yext replacement service available, with pricing ranging from $14/month to $1,749/month depending on the service and the number of locations.