Wincher is a comprehensive SEO tool designed to help website owners and digital marketers monitor and improve their search engine rankings. Here’s a detailed overview of what Wincher does and its key features:
What Wincher Does
Wincher is a rank-tracking tool that simplifies the process of monitoring search engine rankings. Founded in 2015 by Olof Gunnarsson and Joel Sunnehåll, it aims to automate and streamline SEO tracking, making it accessible to a wide range of users, from individuals to large enterprises.Key Features
Rank Tracking
Wincher allows users to track their website’s Google search engine rankings for specific keywords on a daily basis. It provides insights into keyword performance, historical data, and trends, enabling users to identify changes in their rankings. The tool also offers up to 24 months of ranking history for added keywords, if available.Keyword Research
The keyword research feature helps users find new keywords to target. It provides suggestions based on search volume, competition, and relevance. Users can filter results by search engine, region, language, and more, and access metrics such as search volume, CPC, and competition level to identify high-value keywords.Competitor Analysis
Wincher enables users to track their competitors’ rankings for the same keywords. This feature is included at no extra cost and allows for daily competitor ranking updates. Users can select competitor websites to compare results and strategize to outperform them.Reporting
The tool offers a built-in reporting system that saves time by automating the reporting process. Users can set up custom reports for themselves, their team, or clients, choosing the frequency, content, and keywords to be included. Reports can be generated daily, weekly, or monthly and sent via email.User Permissions and Project Management
Wincher supports multiple users with different access rights, even in its basic plans. Users can create projects, assign tasks, and grant specific permissions to team members or clients. This feature is particularly useful for managing large teams or multiple websites.On-Demand Updates
In addition to daily updates, Wincher allows users to manually update ranking positions on demand. This is useful for tracking immediate changes after updating content or optimizing pages.Integrations
Wincher integrates with Google Search Console and Google Data Studio, enhancing its functionality and providing a more comprehensive SEO management experience.Pricing Plans
Wincher offers three main pricing plans:- Starter: Allows tracking of up to 500 keywords per month across two websites, with local rank tracking and limited competitor tracking, at $24 per month.
- Business: Supports tracking up to 4,000 keywords per month across an unlimited number of websites, with extended local rank tracking and competitor tracking, at $80 per month.
- Enterprise: Enables tracking up to 50,000 keywords per month across an unlimited number of websites, with local rank tracking, priority support, and project permissions for team members, at $310 per month.