Product Overview of Wordtracker
Wordtracker is a comprehensive keyword research tool designed to help digital marketers, SEO specialists, and content creators identify and utilize the most effective keywords to boost their online presence and drive traffic to their websites.
What Wordtracker Does
Wordtracker provides web-based tools that enable users to find high-performing keywords, conduct domain searches, track rankings, and uncover the language patterns of their target market. The tool is tailored to assist in optimizing content for better search engine rankings and improving overall SEO strategies.
Key Features and Functionality
Keyword Search and Suggestions
- Users can enter search terms on the homepage and receive a list of keyword suggestions along with their respective metrics such as volume, CPC (Cost Per Click), and competition level. This helps in identifying both low-hanging fruit and more competitive keywords to target.
Multi-Platform Support
- Wordtracker is not limited to Google search data; it also provides insights from YouTube, Amazon, eBay, and other platforms. This versatility is particularly useful for content creators who produce videos or sell products on these platforms.
Metrics and Filtering
- The tool offers a range of metrics, including search volume, competition, IAAT (In-Anchor And Title), and KEI (Keyword Effectiveness Index), which helps in evaluating the potential of each keyword. Users can filter keywords based on specific criteria, such as included or excluded terms, to refine their lists.
Domain Insights
- Wordtracker allows users to analyze competitors’ websites by entering the URL into the “Inspect” page. This feature provides a preview of the website and lists the competitor’s keywords, offering valuable insights into their SEO strategies.
Bulk Search and Export
- For users with large lists of keywords, the bulk search feature enables them to import and analyze multiple keywords at once via CSV files or by pasting them in. Results can be exported as CSV files for further analysis in other software or platforms.
Geographical and Time-Based Search
- Users can select specific countries and territories to research, as well as choose to compare volumes over different time periods. This feature is useful for tracking seasonal trends and geographical variations in search behavior.
Streamlined User Interface
- Wordtracker is designed to be user-friendly, even for new digital marketers. The interface is streamlined, making it easy to navigate and start improving SEO strategies quickly.
Wordtracker Scout Chrome Extension
- The Wordtracker Scout extension allows users to analyze any webpage for keyword data directly from their browser. This feature provides page summaries, insights into page elements like titles and meta descriptions, and lists of search terms with their SEO metrics.
Pricing and Plans
- Wordtracker offers various plans, including a free trial. The plans range from the Bronze plan (up to 1,000 keyword results) to the Gold plan (up to 10,000 keyword results, 200 territories, and API credits). Users can save 40% by opting for annual billing.
In summary, Wordtracker is a powerful and versatile keyword research tool that offers a wide range of features to help users optimize their content, analyze competitors, and drive more traffic to their websites. Its ease of use, comprehensive metrics, and multi-platform support make it an invaluable resource for digital marketers and SEO professionals.