ASOS Enki Overview
Enki is an artificially intelligent (AI) shopping guide designed by ASOS to enhance and personalize the shopping experience for its customers. Here’s an overview of what Enki does and its key features:
What Enki Does
Enki acts as a personal shopping assistant, leveraging AI and machine learning to help customers discover and purchase products that align with their personal style and preferences. It is available on multiple platforms, including Facebook Messenger, Google Assistant, and Google Home smart speakers.
Key Features and Functionality
Style Match Technology
Enki utilizes ‘Style Match’ technology, which allows users to search for items similar to ones they already like. This can be done by uploading an image of the desired item, and Enki will suggest similar products from ASOS’s extensive inventory.
Personalization
Enki offers highly personalized recommendations based on the user’s browsing and purchase history. It includes features like ‘Your Edit,’ which provides a weekly curated selection of items tailored to each customer’s personal taste. Users can also browse items from specific brands they have interacted with in the past and set a budget for the recommended items.
Interactive Experience
Unlike traditional search methods, Enki provides an interactive experience. On mobile devices, users can view product pages in pop-up windows without leaving the chat interface, allowing them to swipe through photos and view videos. This interactive approach makes Enki feel more like a personal shopper, actively searching for items on the customer’s behalf.
Controlled Chat Interface
Enki uses a decision-tree format to maintain control over the conversation, avoiding the complexities of free-form text input. Users are prompted to select from predefined options, ensuring a smooth and frustration-free interaction.
Voice Shopping
Enki is integrated with Google Assistant, enabling customers to use voice commands to search and purchase products across six top womenswear and menswear categories. Users can initiate conversations by saying “Hey Google, Talk To ASOS” and navigate through the ASOS catalogue using voice commands.
Real-Time Feedback and Improvement
Enki is designed to continuously learn and improve. It solicits feedback from users on its recommendations and uses this data to refine and enhance the shopping experience over time. This approach helps in combating user abandonment and encourages users to return for more personalized suggestions.
Additional Features
Other notable features include the ability to add items to a ‘shortlist’ for later consideration and the ‘You Might Also Like’ feature, which suggests other similar products. Additionally, Enki incorporates real-time context, such as greetings, to enhance the personalized feel of the interactions.
Conclusion
Overall, ASOS Enki combines advanced AI technologies with a user-friendly interface to provide a highly personalized, interactive, and efficient shopping experience, making it a standout in the realm of retail chatbots.