Product Overview: Brad’s Deals
What is Brad’s Deals?
Brad’s Deals is an online shopping platform that specializes in curating and presenting the best deals, discounts, and promotions from over 800 reputable retailers. Founded in 2001, the site has evolved from a one-person operation to a team of 80, serving 5.5 million users each month.
Key Features and Functionality
Deal Curation
Brad’s Deals acts as a consumer advocate, scouring the internet to find exclusive deals, limited-time promotions, and other savings opportunities. The platform is driven by a team of real people who manually curate content to ensure users get the best prices on products they are interested in.
Personalized Deal Feeds
Users can personalize their shopping experience by setting up deal feeds tailored to their interests. This can be done through the website or the mobile app, where users can specify brands, products, or categories they are interested in. Once set up, users receive notifications and emails with curated deals that match their preferences.
Deal Alerts
The deal alerts feature allows users to specify exactly what they are shopping for and receive immediate notifications when those items go on sale. This feature ensures users never miss out on the best deals for the products they need.
Daily Email Newsletters
Brad’s Deals offers daily email newsletters that deliver the day’s best deals directly to users’ inboxes. These newsletters can be customized to include deals specific to the user’s interests and favorite brands.
No Direct Sales
Unlike traditional online stores, Brad’s Deals does not sell products directly. Instead, it directs users to the retailers’ websites where they can purchase the items at the advertised prices. This model ensures that users do not have to provide sensitive financial information to Brad’s Deals, as all transactions are handled by the retailers themselves.
Commission-Based Revenue
Brad’s Deals generates revenue through a commission-based model. When a user purchases a product through one of the deals listed on the site, the retailer pays Brad’s Deals a small commission. This does not affect the price the user pays for the product.
Advanced Technology for User Experience
To enhance user experience, Brad’s Deals utilizes advanced technologies such as Fastly’s edge computing, image optimization, and a next-generation web application firewall (WAF). These technologies ensure fast page loads, improved security, and better content delivery, making the shopping experience seamless and secure.
Benefits
- Time Savings: Users save time by not having to scour multiple websites for the best deals, as Brad’s Deals does the legwork for them.
- Personalized Shopping: The platform offers highly personalized deal feeds and alerts, ensuring users see deals that are relevant to their interests.
- Trust and Security: With a long history since 2001 and a transparent business model, Brad’s Deals is a trusted resource for finding legitimate and valuable deals.
- Enhanced User Experience: The use of advanced technologies ensures fast, secure, and reliable access to deal content.
In summary, Brad’s Deals is a powerful tool for savvy shoppers, providing a streamlined and personalized way to find the best deals from a vast array of retailers, all while ensuring a secure and efficient shopping experience.