Gilt Product Overview
Gilt, a part of the Rue Gilt Groupe, is a leading off-price e-commerce platform that connects shoppers with a vast array of premium and luxury brands at significantly discounted prices. Here’s a detailed look at what Gilt does and its key features:
What Gilt Does
Gilt transforms shopping into an exciting daily event by offering curated collections and flash sales on a wide range of products. The platform is designed to provide shoppers with a treasure hunt-like experience, where they can discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
Key Features
Curated Collections
Gilt features hand-picked products from various brands, organized into curated collections that cater to specific interests and styles. This includes categories such as clothing, activewear, loungewear, dresses, outerwear, and more for women, men, kids, and home goods.
Daily Sale Events
The platform is known for its daily sale events, which create a sense of urgency and excitement. These events offer limited-time access to discounted products, encouraging shoppers to act quickly to secure the best deals.
Mobile Alerts and Real-Time Updates
To enhance the shopping experience, Gilt offers mobile alerts through its app. These alerts provide real-time updates on new arrivals, promotions, and flash sales, ensuring shoppers stay informed and can take advantage of deals as soon as they go live.
User-Friendly Interface
The website and app are designed for ease of navigation, with features such as tab button navigation and ARIA landmarks to facilitate accessibility for all users, including those using screen readers.
Diverse Product Range
Gilt offers a broad spectrum of products, including clothing, accessories, home goods, and more. This diverse range ensures that shoppers can find something that suits their style and needs.
Technological Infrastructure
Behind the scenes, Gilt leverages a cloud-based microservices infrastructure on Amazon Web Services (AWS), which allows for scalability, efficiency, and rapid development of new features. This technological backbone supports the platform’s ability to handle high traffic and provide a seamless shopping experience.
In summary, Gilt is an innovative e-commerce platform that combines curated product collections, daily sale events, and real-time mobile alerts to create an engaging and rewarding shopping experience. Its robust technological infrastructure ensures that the platform remains efficient and scalable, making it a go-to destination for shoppers seeking premium and luxury brands at discounted prices.
