Overview of Klevu AI Visual Search
Klevu AI Visual Search is an advanced, AI-powered search and navigation platform designed to enhance the user experience and drive conversions for ecommerce businesses. Here’s a detailed look at what Klevu does and its key features:
What Klevu Does
Klevu leverages artificial intelligence (AI) and natural language processing (NLP) to provide intelligent, personalized, and lightning-fast search results. This technology ensures that customers can find what they are looking for effortlessly, regardless of the complexity of their queries or any typos they might make. By understanding customer intent and behavior, Klevu helps ecommerce sites deliver a seamless and engaging shopping experience.
Key Features
Intelligent Search
- Klevu’s AI-driven search engine uses NLP to understand the context and intent behind search queries, ensuring accurate and relevant results. It can handle synonyms, inflections, and stop words, making the search process more intuitive.
Predictive Autocomplete
- As soon as users start typing, Klevu’s predictive autocomplete feature provides rich, insightful, and dynamic suggestions. This includes faceted navigation, categories, product images, and promotions, all customizable through an easy-to-use interface or APIs.
Personalization Engine
- Klevu’s personalization engine studies user behavior, including browsing history and purchasing patterns, to offer targeted product recommendations. This increases customer engagement and repeat purchases.
Dynamic Filters and Faceted Navigation
- Klevu automatically creates relevant filters in the search results, allowing shoppers to refine their searches by attributes such as price, color, size, and more. This facilitates detailed exploration of search results.
Error Tolerance and Spell Correction
- Klevu’s advanced keyword search index corrects spelling mistakes and understands different grammatical forms, ensuring shoppers find the right products even with typos or variations in search terms.
Multilingual Capabilities
- Klevu supports multilingual search, using localized machine learning to understand and display products relevant to different regions and languages. This enhances the shopping experience for a global customer base.
Product Data Enrichment
- Klevu enriches catalog data by adding contextually relevant synonyms, normalizing measurements, and indexing this data in real-time. This can expand product data coverage by up to 3 times without manual intervention.
Visual Merchandising
- Merchants can fine-tune product results using strategic rules, product pinning and exclusion, and simple drag-and-drop interfaces. This allows for customized product displays that align with business goals.
Analytics and Insights
- Klevu provides comprehensive data tracking and analysis, offering insights into customer behavior, popular search terms, and trending products. This helps merchants make informed decisions to optimize their product offerings and marketing strategies.
Promotions and Banner Ads
- Klevu allows the display of curated and personalized banner content in search results, categories, and other areas. Merchants can schedule these promotions to optimize campaign planning.
Seamless Integration
- Klevu integrates easily with popular ecommerce platforms such as Adobe Commerce (Magento), Shopify, and WooCommerce, ensuring a smooth implementation process without disrupting existing setups.
Functionality
- Customization: Klevu offers full control over the look and feel of search results, allowing customization through open CSS principles, pre-built templates, or using APIs and SDKs for a fully custom experience.
- Content Search: Klevu can index and display non-product data such as how-to guides, customer service pages, and blog content, making it a comprehensive search solution.
- Machine Learning: Klevu’s algorithms learn from user interactions, clicks, purchases, and product reviews to dynamically optimize search results and drive more revenue.
By leveraging these advanced features and functionalities, Klevu AI Visual Search helps ecommerce businesses enhance customer satisfaction, increase conversions, and gain valuable insights into customer behavior, ultimately driving business growth and competitiveness.