Product Overview of Shopzilla
Introduction
Shopzilla, founded in 1996 by Farhad Mohit, is one of the largest and most accurate shopping search engines on the web. It is designed to facilitate comparison shopping, connecting millions of shoppers with a vast array of products from thousands of retailers.
Key Features and Functionality
Shopping Comparison
Shopzilla allows consumers to compare prices, features, and availability of products across various retailers. Users can sort products by popularity, price, brand, product type, style, color, store, and material, making it easier to find the best deals.
Product Listings and Data Feeds
Merchants can list their products on Shopzilla by creating and optimizing product data feeds that include essential information such as product titles, descriptions, prices, and images. These feeds are submitted to Shopzilla, ensuring accurate and up-to-date product listings.
Cost-Per-Click (CPC) Model
Shopzilla operates on a CPC model, where merchants pay a minimum bid for each category. The higher the bid, the higher the product appears in listings. Merchants also pay a $50 refundable deposit when creating an account, which goes toward CPC charges.
Merchant Tools
Shopzilla offers several tools to enhance merchant management:
- Zero-Bidding: Allows merchants to keep products in their data feed without removing them, even if they are not actively bidding on them. Zero-bid products are added to a back-fill queue and can still be displayed when there are not enough listed products in a category.
- Filter Option: Streamlines the process of making bid changes and product feed cuts, making campaign management more efficient.
- Product Search: Enables merchants to make individual product bids quickly using a product search bar.
Consumer Insights and Engagement
Shopzilla provides a Consumer Insights blog where merchants can engage with shoppers. Additionally, merchants can communicate with shoppers through email advertising opportunities.
Global Reach
Shopzilla has expanded globally, operating sites in several countries including Germany, the UK, and France. It manages multiple international online sites, including Bizrate, Best, PrixMoinsCher, and SparDeinGeld.
User Benefits
For consumers, Shopzilla offers the ability to read and write product reviews, compare bottom-line prices (including tax and shipping), and make informed purchasing decisions. The platform receives over 40 million shoppers monthly, providing a significant audience for merchants.
Additional Features
- Advanced Filtering: Consumers can use advanced filtering options to refine their product searches based on various criteria.
- Product Reviews: Users can read and write reviews to help others make informed decisions.
- Comprehensive Product Details: Detailed product pages include high-quality images and user reviews.
In summary, Shopzilla is a powerful shopping search engine that facilitates price comparisons, product listings, and merchant tools, making it a valuable resource for both consumers and e-commerce merchants. Its features are designed to enhance the shopping experience, increase product visibility, and support effective campaign management.